{"title":"As I Am Born Curly","description":"\u003cp\u003eDiscover the \u003cstrong\u003eAs I Am Born Curly\u003c\/strong\u003e range at Black Hair Care UK — a naturally-derived collection made to cleanse, define and nourish curls from the very first coil. The line-up includes the Aloe Shampoo \u0026amp; Wash, Argan Leave-In Conditioner \u0026amp; Detangler, Argan Curl Defining Jelly, Avocado Shea Co-Wash, Shea \u0026amp; Cocoa Butter Balm, Nourishing Hair \u0026amp; Body Oil and Rosemary Vanilla Twist Defining Smoothie. Rich in argan, aloe and shea, Born Curly hydrates, defines and adds slip for soft, bouncy, frizz-free curls. Browse the full collection below, with free UK delivery available.\u003c\/p\u003e","products":[{"product_id":"as-i-am-aloe-shampoo-wash-for-kids-8oz","title":"As I Am - Born Curly Aloe Shampoo \u0026 Wash - 8oz","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"ui-title-bar__title\" style=\"text-align: center;\"\u003eAs I Am - Born Curly Aloe Shampoo \u0026amp; Wash - 8oz\u003c\/h2\u003e\n\u003cp class=\"ui-title-bar__title\" style=\"text-align: left;\"\u003eAs I Am Born Curly Aloe Shampoo \u0026amp; Wash is perfect for young ones’ hair, scalp, and delicate skin. As I Am Shampoo effectively cleanses while maintaining natural moisture balance. Gentle enough for daily use.\u003c\/p\u003e\n\u003cp\u003eGreat for all hair types. Highly recommended for hair that tends to look and feel dry. Use to enhance manageability and balance hydration.\u003c\/p\u003e\n\u003cp\u003eAs I Am Born Curly introduces worry free products for your children to have fun, and look beautiful. Create lasting moments of joy with your precious little ones.\u003c\/p\u003e\n\u003cp\u003eBorn Curly products are put through extensive testing to assure the organic certification standards are met.\u003c\/p\u003e\n\u003cp\u003eNO-TEARS FORMULA • GENTLE\u003c\/p\u003e\n\u003cdiv class=\"bc-product-size\"\u003e\u003c\/div\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079439380798,"sku":"AA352017074","price":7.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Born_Curly_Aloe_Shampoo_Wash_-_8oz.png?v=1669100808"},{"product_id":"as-i-am-shea-cocoa-butter-balm-for-kids-4oz","title":"As I Am - Born Curly Shea \u0026 Cocoa Butter Balm - 4oz","description":"\u003ch2 style=\"text-align: center;\"\u003eAs I Am - Born Curly Shea \u0026amp; Cocoa Butter Balm - 4oz\u003c\/h2\u003e\n\u003cp\u003eAs I Am Born Curly Shea \u0026amp; Cocoa Butter Balm provides lasting lubricity and hydration to both hair and skin. As I Am Butter Balm seals in moisture and gives dry, rough hair and skin a healthy, glowing appearance. Features a certified organic formula with Shea Butter, Cocoa Butter, Mango Butter, Coconut Oil, Jojoba Oil, Pomegranate Oil. Wonderful moisturizer for rough dry hands and feet.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSmooths and moisturizes skin\u003c\/li\u003e\n\u003cli\u003eMoisturizes dry scalp\u003c\/li\u003e\n\u003cli\u003eImparts shine to hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRub a small amount into palms to soften the balm before applying.\u003c\/li\u003e\n\u003cli\u003eMassage into hair and skin to maintain moisture balance and alleviate dryness.\u003c\/li\u003e\n\u003cli\u003eYou may also add a drop or two of As I Am Born Curly Nourishing Hair and Body Oil for extra lubricity and sheen.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA wonderful moisturizer for rough dry hands and feet.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor Babies \u0026amp; Children\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAs I Am Born Curly introduces worry free products for your children to have fun and look beautiful. Create lasting moments of joy with your precious little ones. Born Curly products are put through extensive testing to assure the organic certification standards are met.\u003c\/p\u003e\n\u003cdiv class=\"bc-product-size\"\u003e\u003c\/div\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079439413566,"sku":"AA372017075","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Born_Curly_Shea_Cocoa_Butter_Balm_-_4oz.png?v=1669100809"},{"product_id":"as-i-am-argan-leave-in-conditioner-amp-detangler-for-kids-8oz","title":"As I Am - Born Curly Argan Leave-In Conditioner \u0026 Detangler - 8 oz","description":"\u003ch2 style=\"text-align: center;\"\u003eAs I Am - Born Curly Argan Leave-In Conditioner \u0026amp; Detangler - 8oz\u003c\/h2\u003e\n\u003cp\u003eAs I Am Argan Born Curly Leave-In Conditioner \u0026amp; Detangler adds moisture, shine and improves manageability. It eases combing following a shampoo, which helps keep hair strong and healthy by minimising combing breakage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor Babies \u0026amp; Children: \u003c\/strong\u003eAs I Am Born Curly introduces worry free products for your children to have fun, and look beautiful. Create lasting moments of joy with your precious little ones.\u003c\/p\u003e\n\u003cdiv class=\"bc-product-size\"\u003e\u003c\/div\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079439544638,"sku":"AA312017076","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Born_Curly_Argan_Leave-In_Conditioner_Detangler_-_8_oz.png?v=1669100811"},{"product_id":"as-i-am-nourishing-hair-body-oil-for-kids-4oz","title":"As I Am - Born Curly Nourishing Hair \u0026 Body Oil - 4oz","description":"\u003ch2 style=\"text-align: center;\"\u003eAs I Am - Born Curly Nourishing Hair \u0026amp; Body Oil - 4oz\u003c\/h2\u003e\n\u003cp\u003eAs I Am Born Curly Nourishing Hair \u0026amp; Body Oil is superb for both hair and skin. It gives shine and lubrication to hair, while naturally conditioning and hydrating the skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair \u0026amp; Scalp\u003c\/strong\u003e: Apply to dull, dry-looking hair to promote shine, add natural oils and to improve manageability. As a styling aid, apply to fingertips before releasing twists, braids and bantu knots. This reduces frizz and enhances shine. Massage into the scalp to alleviate dryness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin\u003c\/strong\u003e: After bathing, gently pat skin dry. Massage oil into the skin to moisturize and smooth. Use whenever desired to maintain moisture balance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFor babies with dry patchy scalp\u003c\/strong\u003e: Prior to bathing, massage a small amount onto baby’s scalp. Very gently continue massaging scalp with a soft, warm, damp washcloth to loosen dry skin and release flakes. Cleanse with Born Curly Aloe Shampoo \u0026amp; Wash. May also be used for a soothing infant massage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFor Babies \u0026amp; Children\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAs I Am Born Curly introduces worry free products for your children to have fun, and look beautiful. Create lasting moments of joy with your precious little ones. Born Curly products are put through extensive testing to assure the organic certification standards are met.\u003c\/p\u003e\n\u003cdiv class=\"bc-product-size\"\u003e\u003c\/div\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079439577406,"sku":"AA332017077","price":5.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Born_Curly_Nourishing_Hair_Body_Oil_-_4oz.png?v=1669100812"},{"product_id":"as-i-am-rosemary-vanilla-twist-defining-smoothie-for-kids-8oz","title":"As I Am - Born Curly Rosemary Vanilla Twist Defining Smoothie - 8oz","description":"\u003ch2 style=\"text-align: center;\"\u003eAs I Am - Born Curly Rosemary Vanilla Twist Defining Smoothie - 8oz\u003c\/h2\u003e\n\u003cp\u003eAs I Am Twist Defining Smoothie from the Born Curly line delivers high definition twists and twist-outs styles that are smooth, soft and shiny. This frizz-fighting formula moisturises and conditions without a residue buildup. This formula is non-flaking when used as directed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply after cleansing, conditioning and detangling hair.\u003c\/li\u003e\n\u003cli\u003eApply while hair is still very damp. Avoid rigorous towel-blotting to minimize frizz.\u003c\/li\u003e\n\u003cli\u003eApply Born Curly Argan Leave-In Conditioner and Detangler liberally according to instructions.\u003c\/li\u003e\n\u003cli\u003eDetangle.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079440134462,"sku":"AA362017078","price":6.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Born_Curly_Rosemary_Vanilla_Twist_Defining_Smoothie_-_8oz.png?v=1669100814"},{"product_id":"as-i-am-avocado-shea-co-wash-cleansing-conditioner-for-kids-8oz","title":"As I Am - Born Curly Avocado Shea Co-wash Cleansing Conditioner - 8oz","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"ui-title-bar__title\" style=\"text-align: center;\"\u003eAs I Am - Born Curly Avocado Shea Co-wash Cleansing Conditioner - 8oz\u003c\/h2\u003e\n\u003cp\u003eAs I Am Born Curly Avocado Shea Co-Wash Cleansing Conditioner is non-foaming and sulfate-free. It effectively cleanses without depleting hair of its natural moisture. Gentle enough for daily use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRub ample amount of As I Am Born Curly Avocado Shea Cowash between palms and gently distribute throughout wet hair.\u003c\/li\u003e\n\u003cli\u003eGently massage into hair and scalp, working up a creamy consistency just as though you were using a conventional shampoo.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eRepeat if necessary.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFor Babies \u0026amp; Children\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAs I Am Born Curly introduces worry free products for your children to have fun, and look beautiful. Create lasting moments of joy with your precious little ones.\u003c\/p\u003e\n\u003cp\u003eGreat for all hair types. Highly recommended for hair that tends to look and feel dry. Use to enhance manageability and balance hydration.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079440199998,"sku":"AA352017079","price":6.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Born_Curly_Avocado_Shea_Co-wash_Cleansing_Conditioner_-_8oz.png?v=1669100815"},{"product_id":"as-i-am-argan-curl-defining-jelly-for-kids-8oz","title":"As I Am - Born Curly Argan Curl Defining Jelly - 8oz","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"ui-title-bar__title\" style=\"text-align: center;\"\u003eAs I Am - Born Curly Argan Curl Defining Jelly - 8oz\u003c\/h2\u003e\n\u003cp\u003eAs I Am Curl Defining Jelly beautifully defines curly textures and smoothes the natural curl formation with just the right level of hold. Provides long-lasting definition and great shine. Non-flaking when used as directed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor Babies \u0026amp; Children\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAs I Am\u003cspan style=\"font-size: 12.5px;\"\u003e \u003c\/span\u003eBorn Curly introduces worry free products for your children to have fun, and look beautiful. Create lasting moments of joy with your precious little ones.\u003c\/p\u003e\n\u003cdiv class=\"bc-product-size\"\u003e\u003c\/div\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079440232766,"sku":"AA362017080","price":7.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Born_Curly_Argan_Curl_Defining_Jelly_-_8oz.png?v=1669100816"}],"url":"https:\/\/blackhaircare.co.uk\/collections\/as-i-am-born-curly.oembed","provider":"Black Hair Care","version":"1.0","type":"link"}