{"title":"As I Am Long \u0026 Luxe","description":"\u003cp\u003eGrow longer, stronger hair with the \u003cstrong\u003eAs I Am Long \u0026amp; Luxe\u003c\/strong\u003e range at Black Hair Care UK — a growth-boosting collection powered by pomegranate and passion fruit to support length retention. The line-up includes the GroHair Oil, GroYogurt Leave-In, GroEdges Edge Controller, GroWash Cleansing Conditioner, Strengthening Shampoo, Conditioner, Curl Enhancing Smoothie and Scalp Serum. Formulated to strengthen, nourish and stimulate the scalp, Long \u0026amp; Luxe helps reduce breakage so hair can reach its full length. Browse the full As I Am Long \u0026amp; Luxe collection below, with free UK delivery available.\u003c\/p\u003e","products":[{"product_id":"as-i-am-long-luxe-grohair-oil-4oz","title":"As I Am - Long \u0026 Luxe GroHair Oil - 4oz","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eAs I Am Long \u0026amp; Luxe GroHair Oil\u003c\/strong\u003e with Pomegranate seed oil, Passion Fruit Oil, Jamaican Black Castor Oil, and Beta-Sitosterol (Derived from Pine Tree)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRejuvenates the scalp.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePromotes Hair Retention.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply directly to the scalp, on damp or dry hair. Use daily or as needed.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eCocos Nucifera (Coconut) Oil, Ricinus Communis (Castor) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Olea Europaea (Olive) Fruit Oil, Glycine Soja (Soybean) Oil, Beta-Sitosterol, Punica Granatum Seed Oil, Passiflora Edulis Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract\u003c\/span\u003e. \u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079281537342,"sku":"AA28201730","price":8.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/long-and-luxe-grohair-oil.png?v=1669099539"},{"product_id":"as-i-am-strengthening-shampoo-12oz","title":"As I Am - Long and Luxe Strengthening Shampoo - 12oz","description":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003c\/h2\u003e\n\u003ch2 style=\"text-align: center;\"\u003eAs I Am - Long and Luxe Strengthening Shampoo - 12oz\u003c\/h2\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003eAs I Am Strengthening Shampoo c\u003c\/span\u003eleanses your hair and scalp gently and adds moisture. Reduces tangles and combing damage, thereby strengthening your hair for longer hair lengths.\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eReduces tangles and combing damage\u003c\/li\u003e\n\u003cli\u003eStrengthens hair for longer hair lengths\u003c\/li\u003e\n\u003cli\u003eA special blend that works to promote healthier hair and scalp\u003c\/li\u003e\n\u003cli\u003eDetangles hair and cleanses scalp gently\u003c\/li\u003e\n\u003cli\u003eHelps hair become long and strong\u003c\/li\u003e\n\u003cli\u003ePrepares hair for styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRub an ample amount of shampoo between palms and gently lather through wet hair.\u003c\/li\u003e\n\u003cli\u003eMassage hair and scalp\u003c\/li\u003e\n\u003cli\u003eLeave on for five minutes and rinse thoroughly \u003c\/li\u003e\n\u003cli\u003eRepeat if necessary \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079372566846,"sku":"AA1120181187","price":8.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/Long-and-Luxe-Shampoo.jpg?v=1669100370"},{"product_id":"as-i-am-conditioner-strengthening-and-hydrating-treatment-12oz","title":"As I Am - Long and Luxe Conditioner - 12oz","description":"\u003ch2 style=\"text-align: center;\"\u003eAs I Am - Conditioner Strengthening and Hydrating Treatment - 12oz\u003c\/h2\u003e\n\u003cp\u003eAs I Am Long and Luxe Conditioner Strengthening and Hydrating Treatment detangles hair and promotes shine. It moisturizes hair, scalp, and strengthens hair while smoothing cuticle layers. Rejuvenates the scalp and hair. Helps promote healthy hair growth for longer hair length.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInstructions: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDistribute conditioner throughout the hair. Leave on 15-20 minutes. Carefully detangle and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eIngredients: Aqua\/Water\/Eau, Punica Granatum Fruit Juice*, Glycerin, Cetearyl Alcohol, Cetyl Alcohol, Behentrimonium Chloride, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Betaine, Punica Granatum Seed Oil*, Linum Usitatissimum (Linseed) Seed Extract*, Cocos Nucifera (Coconut) Oil*, Niacinamide, Phytosterols, Keratin, Hydrolyzed Keratin, Caffeine, Biotin, Serenoa Serrulata Fruit Extract, Trifolium Pratense (Clover) Flower Extract, Equisetum Arvense Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Tocopheryl Acetate, Piroctone Olamine, Fragrance\/Parfum, Sodium Benzoate, Isopropyl Alcohol, Quaternium-80, Propylene Glycol, Ethylhexylglycerin, Stearamidopropyl Dimethylamine, Beta Vulgaris (Beet) Root Extract, Polyquaternium-37, Propylene Glycol Dicaprylate\/Dicaprate, PPG-1 Trideceth-6, Phenoxyethanol, Caprylyl Glycol, Polyacrylamide, Citric Acid, Maltodextrin, Acacia Senegal Gum, Silica, Red 33\/CI 17200, Benzyl Benzoate, Limonene, Linalool\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079372599614,"sku":"AA0120181186","price":8.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Conditioner_Strengthening_and_Hydrating_Treatment_-_12oz.png?v=1669100371"},{"product_id":"as-i-am-growash-cleansing-creme-conditioner-16oz","title":"As I Am - Long and luxe GroWash Cleansing Creme Conditioner - 16oz","description":"\u003ch2 style=\"text-align: center;\"\u003eAs I Am -Long and Luxe GroWash Cleansing Creme Conditioner - 16oz\u003c\/h2\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eAs I Am Long and Luxe GroWash Cleansing Creme Conditioner detangles and moisturizes hair and scalp with a special blend of natural ingredients that works to promote healthier hair lengths. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e: \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cul\u003e\n\u003cli\u003eWet hair thoroughly.\u003c\/li\u003e\n\u003cli\u003eRub a liberal amount of GroWash between palms and distribute throughout hair.\u003c\/li\u003e\n\u003cli\u003eWork product through hair and massage scalp with fingertips as you would a conventional shampoo.\u003c\/li\u003e\n\u003cli\u003eCarefully detangle hair with a wide-tooth comb.\u003c\/li\u003e\n\u003cli\u003eRinse well.\u003c\/li\u003e\n\u003cli\u003eRepeat only if necessary to remove excessive product build up or for further scalp cleansing.\u003c\/li\u003e\n\u003cli\u003eFollow with conditioning. \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079372632382,"sku":"AA0120181185","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_GroWash_Cleansing_Creme_Conditioner_-_16oz.png?v=1669100373"},{"product_id":"as-i-am-scalp-serum-2oz","title":"As I Am - Long \u0026 Luxe Scalp Serum - 2oz","description":"\u003ch2 style=\"text-align: center;\"\u003eAs I Am - Scalp Serum - 2oz\u003c\/h2\u003e\n\u003cp\u003eAs I Am Scalp Serum is a Nano Serum. The scalp dryness is alleviated leaving a clear and healthy scalp with more moisture. The nutrients such as Biotin, Phytosterols, Aloe Vera, Pomegranate Juice, Pomegranate Butter, hydrolyzed Lupine Protein, and Saw Palmetto help rejuvenate the scalp for healthier follicles and longer hair lengths. \u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079372730686,"sku":"AA0420181184","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Scalp_Serum_-_2oz.png?v=1669100376"},{"product_id":"as-i-am-long-and-luxe-groyogurt-leave-in-conditioner-8oz","title":"As I Am - Long and Luxe GroYogurt Leave-in Conditioner - 8oz","description":"\u003ch2 style=\"text-align: center;\"\u003eAs I Am - Long and Luxe GroYogurt Leave-in Conditioner - 8oz\u003c\/h2\u003e\n\u003cp\u003eAs I Am Long and Luxe GroYogurt Leave-in Conditioner eases wet combing while adding moisture and shine.\u003c\/p\u003e\n\u003cp\u003eThis Leave-in Conditioner helps strengthen hair to support greater hair lengths and prepares your hair for styling.\u003c\/p\u003e\n\u003cp\u003eThis is a must use before gel or setting cream to avoid flaking.\u003c\/p\u003e\n\u003cp\u003eReduces tangles and combing damage, thereby strengthening your hair for longer hair lengths.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079406940478,"sku":"AA012018962","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Long_and_Luxe_GroYogurt_Leave-in_Conditioner_-_8oz.png?v=1669100595"},{"product_id":"as-i-am-long-and-luxe-curl-enhancing-smoothie-16oz","title":"As I Am - Long and Luxe Curl Enhancing Smoothie - 16oz","description":"\u003ch2 style=\"text-align: center;\"\u003eAs I Am - Long and Luxe Curl Enhancing Smoothie - 16oz\u003c\/h2\u003e\n\u003cp\u003eAs I Am Long and Luxe Curl Enhancing Smoothie delivers high definition twists and twist-out styles that are smooth, soft and shiny.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eThis frizz-fighting, no flake, formula moisturizes and conditions.\u003c\/p\u003e\n\u003cp\u003eLightweight, hydrating formula – No residue build up with this.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079407006014,"sku":"AA122018960","price":8.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/Long-and-Luxe-curl-enhancing-smoothie.jpg?v=1669100597"},{"product_id":"as-i-am-groedges-edge-controller-4oz","title":"As I Am - Long \u0026 Luxe GroEdges Edge Controller - 4oz","description":"\u003ch2 style=\"text-align: center;\"\u003eAs I Am - Long \u0026amp; Luxe GroEdges Edge Controller - 4oz\u003c\/h2\u003e\n\u003cp\u003eAs I Am GroEdges Edge Controller gives a long lasting hold to edges without flaking. This edge controller rejuvenates and strengthens the hairline to promote healthy hair growth for longer hair length.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e: Apply a small amount along hairline.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eFor more information please check the official website of the brand\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079413625150,"sku":"AA032018891","price":6.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/Long-and-Luxe-GroEdges.jpg?v=1669100644"}],"url":"https:\/\/blackhaircare.co.uk\/collections\/as-i-am-long-luxe.oembed","provider":"Black Hair Care","version":"1.0","type":"link"}