{"title":"As I Am","description":"\u003cp\u003eAs I Am\u003c\/p\u003e","products":[{"product_id":"as-i-am-coconut-co-wash-8oz","title":"As I am - Coconut Co Wash- 8oz","description":"\u003ch2 data-mce-fragment=\"1\"\u003eAs I Am - Coconut CoWash Cleansing Conditioner - 8oz\u003c\/h2\u003e\n\u003cp\u003eYou already know it and your hair can feel it! CoWashing is the way to cleanse your hair most of the time. This light As I Am Coconut Cowash Cleansing Conditioner gently removes residue including all of the things you've used to style and maintain your coils and curls. Now it's time for a sparkling new beginning.\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"edit\" id=\"n71\"\u003eThis cowash is different from any other because it contains a special blend of natural ingredients that work to promote healthy hair growth from the follicular level.\u003c\/p\u003e\n\u003cp class=\"edit\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli id=\"n91\"\u003eSpreads easily throughout hair\u003c\/li\u003e\n\u003cli id=\"n92\"\u003eGently cleanses hair and scalp\u003c\/li\u003e\n\u003cli id=\"n93\"\u003eMaintains moisture, adds more moisture and helps hair retain moisture until your next cleanse.\u003c\/li\u003e\n\u003cli id=\"n94\"\u003eMakes detangling a breeze\u003c\/li\u003e\n\u003cli id=\"n95\"\u003eRinses easily from hair.\u003c\/li\u003e\n\u003cli id=\"n96\"\u003eHelps promote a healthy environment for hair growth\u003c\/li\u003e\n\u003cli id=\"n97\"\u003eGentle enough for daily use. Safe for color-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli id=\"n102\"\u003eWet hair thoroughly\u003c\/li\u003e\n\u003cli id=\"n103\"\u003eRub a liberal amount within palms and distribute throughout hair\u003c\/li\u003e\n\u003cli id=\"n104\"\u003eWork product through hair and massage scalp with fingertips\u003c\/li\u003e\n\u003cli id=\"n105\"\u003eCarefully detangle hair with a wide-tooth comb\u003c\/li\u003e\n\u003cli id=\"n106\"\u003eRinse well\u003c\/li\u003e\n\u003cli id=\"n107\"\u003eRepeat only if necessary to remove excessive product build up or for further scalp cleansing.\u003c\/li\u003e\n\u003cli id=\"n108\"\u003eFollow with conditioning. Use either As I Am Hydration Elation Intensive Conditioning Treatment or As I Am Leave-In Conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp id=\"n72\"\u003e \u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079064678718,"sku":"AA012017088-1","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As-I-am-Coconut-Co-Wash-8oz.jpg?v=1669097112"},{"product_id":"as-i-am-jamaican-black-castor-oil-curling-creme-8-oz","title":"As I Am - Jamaican Black Castor Oil Curling Crème - 8 oz","description":"\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eAs I Am - Jamaican Black Castor Oil Curling Crème \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAs I Am Jamaican Black Castor Oil Curling Crème\u003c\/strong\u003e is formulated with fiber strengthening ceramides and castor oil, nature’s best moisturisers, and curl boosters, which lock in precious moisture while simultaneously defining your coils and curls.\u003c\/p\u003e\n\u003cp\u003eThe rich formula built with nanotechnology will provide much longer lasting hold, minimise frizz, and maintain curl definition for days.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079218458942,"sku":"AA01212010","price":11.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Jamaican_Black_Castor_Oil_Curling_Cr_me_-_8_oz.png?v=1746544503"},{"product_id":"as-i-am-jamaican-black-castor-oil-16-oz","title":"As I Am - Jamaican Black Castor Oil Water - 16 oz","description":"\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eAs I Am - Jamaican Black Castor Oil Water \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAs I Am Jamaican Black Castor Oil\u003c\/strong\u003e Water boosts and locks moisture needed to maintain healthy hair and prevent frizz while adding sheen.\u003c\/p\u003e\n\u003cp\u003eThe special nano-formula allows better penetration of JBCO with Vitamin C \u0026amp; Vitamin E into the fiber, increasing hair fiber strength and reducing combing damage while repairing \u0026amp; restoring hair for better growth.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079218590014,"sku":"AA06212009","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Jamaican_Black_Castor_Oil_Water_-_16_oz.png?v=1746544350"},{"product_id":"as-i-am-jamaican-black-castor-oil-cowash-16-oz","title":"As I Am - Jamaican Black Castor Oil CoWash - 16 oz","description":"\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eAs I Am - Jamaican Black Castor Oil CoWash \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAs I Am Jamaican Black Castor Oil CoWash\u003c\/strong\u003e \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCleanses and conditions while detangling and moisturising with a special blend of natural ingredients that works to promote healthier hair lengths and a healthier scalp.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis unique nano-blend of ceramides and Jamaican Black Castor Oil targets every hair strand for an even distribution of castor oil to help repair and restore hair \u0026amp; scalp health.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAs I Am JBCO CoWash \u003cmeta charset=\"utf-8\"\u003eEffectively cleanses hair and scalp without sulfates and harsh detergents and hydrates dry hair for more vibrant, manageable natural coils and curls.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description-wrapper\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"sharing\" class=\"social-sharing\" data-permalink=\"https:\/\/asiamnaturally.com\/products\/jbco-cowash\"\u003e\u003c\/div\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079237071166,"sku":"AA21201835","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Jamaican_Black_Castor_Oil_CoWash_-_16_oz.png?v=1746544182"},{"product_id":"as-i-am-jamaican-black-castor-oil-restore-repair-kit","title":"As I Am - Jamaican Black Castor Oil - Restore \u0026 Repair Kit","description":"\u003ch2 style=\"text-align: center;\"\u003eAs I Am - Jamaican Black Castor Oil - Restore \u0026amp; Repair Kit\u003c\/h2\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eInfused with Jamaican Black Castor Oil, Vitamin C \u0026amp; Vitamin E to moisturise, detangle and provide shine to your curls and coils.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProducts in the kit:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAs I Am JBCO Shampoo\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eAs I Am JBCO Moisturising Masque \u003cbr\u003eAs I Am JBCO Conditioner \u003cbr\u003eAs I Am JBCO Leave-In Conditioner\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"custom-font product-description-header\"\u003e\u003cstrong\u003eAs I Am JBCO Shampoo\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eRub an ample amount of shampoo between palms and gently lather through wet hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMassage hair and scalp, leave on for five minutes and rinse thoroughly. Repeat if necessary.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eAs I Am JBCO Conditioner\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eDistribute conditioner throughout hair. Leave on 15-20 minutes. Carefully detangle and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor Deep Treatment: Distribute conditioner throughout hair. Put on a plastic cap. Leave on 15-20 minutes under a hooded dryer. Dampen hair if it gets too dry. Remove cap, carefully detangle, and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eConditions the hair. Reduces tangles and combing damage, thereby strengthening hair for longer hair lengths.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAs I Am JBCO Moisturising Masque \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAs I Am JBCO Moisturising Masque is an intensive conditioner. Apply a generous amount to hair strands working the product in from root to tip. Leave on for 15-20 minutes. Rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor Deep Treatment: Distribute masque throughout hair. Put on a plastic cap. Leave on 15-20 minutes under a hooded dryer. Dampen hair if it gets too dry. Remove cap, carefully detangle, and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eAs I Am \u003c\/strong\u003e\u003cstrong\u003eJBCO Leave-In Conditioner\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply liberally to clean and wet hair. Distribute evenly throughout entire head of hair from root to tip, keeping hair very wet. Comb through and proceed to styling with As I Am JBCO Curling Crème or As I Am JBCO Smoothie.\u003c\/p\u003e\n\u003cp\u003eDetangles fibers and reduces combing damage while repairing \u0026amp; restoring hair for better growth.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff2a00;\"\u003e  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff2a00;\"\u003eRefer to the individual product page for the ingredients list.\u003c\/span\u003e\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079242314046,"sku":"AA30201781","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Jamaican_Black_Castor_Oil_-_Restore_Repair_Kit.jpg?v=1746544709"},{"product_id":"as-i-am-jamaican-black-castor-oil-shampoo-12-oz","title":"As I Am - Jamaican Black Castor Oil Shampoo - 12 oz","description":"\u003ch2 style=\"text-align: center;\"\u003eAs I Am - Jamaican Black Castor Oil Shampoo\u003c\/h2\u003e\n\u003cp\u003eThis special blend will repair and restore hair and scalp health by detangling and strengthening hair fibres and cleansing the scalp without stripping moisture. \u003cbr\u003eCleanses hair and scalp gently. Detangles coils \u0026amp; curls and reduces combing damage thereby strengthening hair for longer hair lengths.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIncreases Hair Moisture by 7%, after one application\u003c\/li\u003e\n\u003cli\u003eImproves Ease of Combing by 34% \u003c\/li\u003e\n\u003cli\u003eMakes detangling of coils and curls easier by 32%\u003c\/li\u003e\n\u003cli\u003eReduces breakage by 96% \u003c\/li\u003e\n\u003cli\u003eHair Strength Improves by 6% after One Use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079244771646,"sku":"AA25201778","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Jamaican_Black_Castor_Oil_Shampoo_-_12_oz.png?v=1746543979"},{"product_id":"as-i-am-jamaican-black-castor-oil-conditioner-12-oz","title":"As I Am - Jamaican Black Castor Oil Conditioner - 12 oz","description":"\u003cp\u003e \u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003eAs I Am Restore \u0026amp; Repair Jamaican Black Castor Oil Conditioner\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProvides moisture and strength while detangling and strengthening fibers to help repair \u0026amp; restore hair \u0026amp; scalp health after cleansing.\u003c\/span\u003e \u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eVitamin E and Vitamin C work together to provide nourishment to your hair and scalp and detangle coils and curls.\u003c\/span\u003e \u003cbr\u003e\u003cspan\u003eFor best results use with As I Am JBCO Shampoo.\u003c\/span\u003e \u003cbr\u003e  \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e  \u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079244902718,"sku":"AA26201777","price":10.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Jamaican_Black_Castor_Oil_Conditioner_-_12_oz.png?v=1746543825"},{"product_id":"as-i-am-jamaican-black-castor-oil-leave-in-conditioner-8-oz","title":"As I Am - Jamaican Black Castor Oil Leave In Conditioner - 8 oz","description":"\u003ch2 style=\"text-align: center;\"\u003eAs I Am - Jamaican Black Castor Oil Leave In Conditioner\u003c\/h2\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf you are looking for that extra hydration boost, combine with As I Am JBCO Water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIncreases Hair Moisture by 42% after one application\u003c\/li\u003e\n\u003cli\u003eImproves Ease of Combing by 40%\u003c\/li\u003e\n\u003cli\u003eMakes detangling of coils and curls easier by 49% \u003cbr\u003e  \u003cstrong\u003e\u003c\/strong\u003e \u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079244968254,"sku":"AA29201776","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Jamaican_Black_Castor_Oil_Leave_In_Conditioner_-_8_oz.png?v=1746543725"},{"product_id":"as-i-am-jamaican-black-castor-oil-smoothie-16-oz","title":"As I Am - Jamaican Black Castor Oil Smoothie - 16 oz","description":"\u003ch2 style=\"text-align: center;\"\u003eAs I Am - Jamaican Black Castor Oil Smoothie \u003c\/h2\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBest in class, As I Am JBCO Smoothie will infuse your hair and scalp with Jamaican Black Castor Oil as well as essential Vitamin E \u0026amp; Vitamin C.\u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cbr\u003eIncreases Hair Moisture by 29% after One application \u003cbr\u003eEnhances Curl Definition by 168% \u003cbr\u003e100% Flake Free Formula \u003cbr\u003eReduces breakage by 83.3% \u003cbr\u003eImproves Ease of Combing by 29% \u003cbr\u003e  \u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079245099326,"sku":"AA27201775","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Jamaican_Black_Castor_Oil_Smoothie_-_16_oz.png?v=1746543446"},{"product_id":"as-i-am-jamaican-black-castor-oil-moisturizing-masque","title":"As I Am - Jamaican Black Castor Oil Moisturizing Masque - 8 oz","description":"\u003cp\u003e \u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003eAs I Am Jamaican Black Castor Oil Moisturising Masque\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInfused with Jamaican Black Castor Oil, Vitamin C \u0026amp; Vitamin E to moisturise, detangle and provide shine to your curls and coils.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis formula is built for deep conditioning \u0026amp; long-lasting hydration to restore and repair your hair \u0026amp; scalp health. Use to soften hair, ease combing and treat breakage, split ends, and dry scalp.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIncrease Hair Moisture by 8% after one application\u003c\/p\u003e\n\u003cp\u003eImproves Ease of Coming by 36%\u003c\/p\u003e\n\u003cp\u003eMakes detangling of coils and curls easier by 49%\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079245164862,"sku":"AA28201774","price":11.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Jamaican_Black_Castor_Oil_Moisturizing_Masque_-_8_oz.png?v=1746534507"},{"product_id":"as-i-am-olive-tea-tree-oil-dry-itchy-scalp-hair-care-collection","title":"As I Am - Dry \u0026 Itchy Scalp Hair Care Collection","description":"\u003ch2 style=\"text-align: center;\"\u003eAs I Am - Dry \u0026amp; Itchy Scalp Hair Care Collection\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDry \u0026amp; Itchy Scalp Care\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFights Dandruff \u0026amp; Seborrheic Dermatitis\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifically Formulated for Type 3 \u0026amp; Type 4 Hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFeaturing Zinc Pyrithione, Salicylic Acid, and Piroctone Olamine as Active Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEnriched with Olive \u0026amp; Tea Tree Oil\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRelieves Scalp Itch, Flaking, Dryness, Redness, and Irritation\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSoothes Dry \u0026amp; Itchy Scalp, Detangles Hair, Improves Ease of Combing, and Moisturizes Hair and Scalp.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #ff2a00;\"\u003eFor More product information, Refer to individual product page.\u003c\/span\u003e \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cstrong\u003ePlease Note: The packaging of the product may vary\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079247655230,"sku":"AM302020662","price":43.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/as-i-am-dry-_-itchy-scalp-hair-care-collection.jpg?v=1669098957"},{"product_id":"as-i-am-long-luxe-grohair-oil-4oz","title":"As I Am - Long \u0026 Luxe GroHair Oil - 4oz","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eAs I Am Long \u0026amp; Luxe GroHair Oil\u003c\/strong\u003e with Pomegranate seed oil, Passion Fruit Oil, Jamaican Black Castor Oil, and Beta-Sitosterol (Derived from Pine Tree)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRejuvenates the scalp.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePromotes Hair Retention.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply directly to the scalp, on damp or dry hair. Use daily or as needed.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eCocos Nucifera (Coconut) Oil, Ricinus Communis (Castor) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Olea Europaea (Olive) Fruit Oil, Glycine Soja (Soybean) Oil, Beta-Sitosterol, Punica Granatum Seed Oil, Passiflora Edulis Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract\u003c\/span\u003e. \u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079281537342,"sku":"AA28201730","price":8.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/long-and-luxe-grohair-oil.png?v=1669099539"},{"product_id":"as-i-am-olive-tea-tree-oil-treatment","title":"As I Am - Dry \u0026 Itchy Scalp Care Oil Treatment - 4 oz","description":"\u003ch2 style=\"text-align: center;\"\u003e\u003cspan\u003e\u003cstrong\u003eAs I Am - Dry \u0026amp; Itchy Scalp Care Oil Treatment\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eAs I Am Olive \u0026amp; Tea Tree Oil Treatment\u003c\/strong\u003e will nourish and add extra moisture to the scalp. \u003c\/span\u003e\u003cspan\u003eRelieve scalp itch, flaking, and irritation associated with Seborrheic Dermatitis and Dandruff.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGive your hair what it needs to fight off Dandruff from within.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFight Dandruff by going deeper than the eye can see!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYour scalp will thank you later!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079281799486,"sku":"AA28201729","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Dry_Itchy_Scalp_Care_Oil_Treatment_-_4_oz.png?v=1746533019"},{"product_id":"as-i-am-olive-tea-tree-oil-conditioner","title":"As I Am - Dry \u0026 Itchy Scalp Care Conditioner - 12 oz","description":"\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eAs I Am - Dry \u0026amp; Itchy Scalp Care Conditioner \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAs I Am Olive \u0026amp; Tea Tree Oil Conditioner\u003c\/strong\u003e r\u003cspan\u003eelieves scalp itch, flaking, and irritation associated with Seborrheic Dermatitis and Dandruff. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis conditioner soothes Dry and Itchy scalp, Promotes Shine while detangling, strengthening and moisturising hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079287992638,"sku":"AA2620135","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As-I-Am-Olive-Tea-Tree-Conditioner.png?v=1669099682"},{"product_id":"as-i-am-olive-tea-tree-oil-shampoo","title":"As I Am - Dry \u0026 Itchy Scalp Care Shampoo - 12 oz","description":"\u003ch2 style=\"text-align: center;\"\u003e\n\u003cstrong\u003eAs I Am - Dry \u0026amp; Itchy Scalp Care Shampoo \u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAs I Am Olive \u0026amp; Tea Tree Oil Shampoo\u003c\/strong\u003e relieve scalp itch, flaking, and irritation associated with Seborrheic Dermatitis and Dandruff, cleanse and moisturise your scalp leaving your hair refreshed. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGently removes product build-up and environmental impurities from the hair and scalp\u003c\/li\u003e\n\u003cli\u003eReduces tangles and combing damage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003ePlease Note: The packaging of the product may vary\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079288025406,"sku":"AA25201075","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Dry_Itchy_Scalp_Care_Shampoo_-_12_oz.png?v=1746532433"},{"product_id":"as-i-am-olive-tea-tree-oil-cowash","title":"As I Am - Dry \u0026 Itchy Scalp Care Co-Wash - 16 oz","description":"\u003ch2 style=\"text-align: center;\"\u003e\n\u003cstrong\u003eAs I Am Olive \u0026amp; Tea Tree Oil CoWash\u003c\/strong\u003e \u003c\/h2\u003e\n\u003cp\u003eHelps prevent itchiness and soothes the scalp with olive oil and tea tree oil, relieves scalp itch, flaking, and irritation associated with seborrheic dermatitis and dandruff and hydrates dry hair for more vibrant, manageable coils and curls.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv id=\"main-body\" class=\"slideout-panel\"\u003e\n\u003cdiv id=\"main\" role=\"main\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv id=\"shopify-section-product-template\" class=\"shopify-section\"\u003e\n\u003cdiv class=\"row\" id=\"product-box\" data-section-id=\"product-template\"\u003e\n\u003cdiv class=\"col-md-6\"\u003e\n\u003csection class=\"entry-content product-description-main-wrapper\"\u003e\n\u003cdiv class=\"product-description-wrapper\"\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"stamped-main-widget\" data-widget-style=\"standard\" data-product-id=\"932423434276\" data-name=\"Olive \u0026amp; Tea Tree Oil CoWash\" data-url=\"https:\/\/asiamnaturally.com\/products\/olive-tea-tree-oil-co-wash\" data-image-url=\"\/\/cdn.shopify.com\/s\/files\/1\/2241\/0171\/products\/disc-cowash_large.png%3Fv=1546442433\" data-description='\u0026lt;p id=\"n70\" class=\"edit\"\u0026gt;CoWash is the way to cleanse!\u0026lt;\/p\u0026gt;\n\u0026lt;p class=\"edit\"\u0026gt;Help prevent itchiness and soothes scalp with Olive Oil and Tea Tree Oil.\u0026lt;\/p\u0026gt;\n\u0026lt;meta charset=\"utf-8\"\u0026gt;\n\u0026lt;p class=\"edit\"\u0026gt;\u0026lt;span\u0026gt;Relieves scalp itch, flaking, and irritation associated with Seborrheic Dermatitis and Dandruff.\u0026lt;\/span\u0026gt;\u0026lt;\/p\u0026gt;\n\u0026lt;p class=\"edit\"\u0026gt;Hydrate dry hair for more vibrant, manageable coils and curls.\u0026lt;\/p\u0026gt;\n\u0026lt;meta charset=\"utf-8\"\u0026gt;\n\u0026lt;h3\u0026gt;\u0026lt;\/h3\u0026gt;\n\u0026lt;h3\u0026gt;\u0026lt;\/h3\u0026gt;\n\u0026lt;h3\u0026gt;\u0026lt;\/h3\u0026gt;\n\u0026lt;h3\u0026gt;Benefits\u0026lt;\/h3\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Fights dry \u0026amp;amp; itchy scalp and dandruff\u0026lt;\/li\u0026gt;\n\u0026lt;li\u0026gt;Help prevent itchiness\u0026lt;\/li\u0026gt;\n\u0026lt;li\u0026gt;Hydrates hair\u0026lt;\/li\u0026gt;\n\u0026lt;\/ul\u0026gt;\n\u0026lt;p class=\"edit\"\u0026gt;   \u0026lt;\/p\u0026gt;\n\u0026lt;h3\u0026gt;Ingredients\u0026lt;\/h3\u0026gt;\n\u0026lt;p\u0026gt;Active Ingredient: 1.00% Zinc Pyrithione\u0026lt;\/p\u0026gt;\n\u0026lt;meta charset=\"utf-8\"\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Inactive Ingredients:\u0026lt;\/strong\u0026gt; Aqua\/Water\/Eau, Betaine, Cetearyl Alcohol, Aloe Barbadensis Leaf Juice, Cetrimonium Chloride, Glycerin, Quaternium-18, Polysorbate 60, Olea Europaea (Olive) Fruit Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Phytosterols, Mentha Piperita (Peppermint) Oil, Stearamidopropyl Dimethylamine , Caprylic Acid, Quaternium-80, Propanediol, Cocos Nucifera (Coconut) Oil, Fragrance\/Parfum, Phenoxyethanol, Potassium Chloride, Linum Usitatissimum (Linseed) Seed Extract, Ceramide NG, Sodium Lauroyl Lactylate, Caprylyl Glycol, Piroctone Olamine, Menthol, Polyacrylamide, Origanum Vulgare Leaf Extract, Propylene Glycol Dicaprylate\/Dicaprate, Sodium Cocoyl Isethionate, Coconut Fatty Acids, Sodium Lauroyl Glutamate, PEG-3 Distearate, Laureth-9, PEG-8, Ceteareth-25, Disodium Ethylene Dicocamide PEG-15 Disulfate, Citric Acid, Polyquaternium-37, PPG-1 Trideceth-6, Citronellol, Geraniol, Hexyl Cinnamal, Lilial, Linalool\u0026lt;\/p\u0026gt;\n\u0026lt;meta charset=\"utf-8\"\u0026gt;\n\u0026lt;h3\u0026gt;\u0026lt;\/h3\u0026gt;\n\u0026lt;h3\u0026gt;\u0026lt;\/h3\u0026gt;\n\u0026lt;h3\u0026gt;\u0026lt;\/h3\u0026gt;\n\u0026lt;h3\u0026gt;Usage\u0026lt;\/h3\u0026gt;\n\u0026lt;meta charset=\"utf-8\"\u0026gt;\u0026lt;meta charset=\"utf-8\"\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;span\u0026gt;For best results, use at least twice a week, or as directed by a doctor. Shake well before use. Rub a liberal amount of product between palms and distribute throughout hair and scalp. Work product through hair \u0026amp;amp; massage scalp with fingertips as you would a conventional shampoo. For easy detangling carefully comb through hair with a wide-tooth comb before rinsing co-wash from hair. Rinse and repeat if needed. Follow with conditioning.\u0026lt;\/span\u0026gt;\u0026lt;\/p\u0026gt;' data-product-sku=\"olive-tea-tree-oil-co-wash\" style=\"box-sizing: border-box; clear: both; display: block; overflow: hidden; margin: 1em 15px; font-style: normal;\"\u003e\n\u003cdiv class=\"stamped-container\" data-count=\"62\" data-widget-style=\"standard\" data-widget-language=\"\" data-version=\"2\"\u003e\n\u003cdiv class=\"stamped-content\"\u003e\n\u003cdiv class=\"stamped-tab-container\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"stamped-reviews\"\u003e\n\u003cdiv class=\"stamped-review\" id=\"stamped-review-23961759\" data-product-id=\"932423434276\" data-rating=\"4\" data-verified=\"buyer\"\u003e\n\u003cdiv class=\"stamped-review-content\"\u003e\n\u003cdiv class=\"stamped-review-body\"\u003e\n\u003cdiv class=\"stamped-review-footer\"\u003e\n\u003cdiv class=\"stamped-review-share\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"stamped-review-vote\"\u003e\n\u003cdiv class=\"stamped-rating-holder\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stamped-review\" id=\"stamped-review-22520824\" data-product-id=\"932423434276\" data-rating=\"5\" data-verified=\"buyer\"\u003e\n\u003cdiv class=\"stamped-review-header\"\u003e\n\u003cspan class=\"stamped-starratings stamped-review-header-starratings\" data-rating=\"5\"\u003e\u003ci class=\"stamped-fa stamped-fa-star\"\u003e\u003c\/i\u003e\u003ci class=\"stamped-fa stamped-fa-star\"\u003e\u003c\/i\u003e\u003ci class=\"stamped-fa stamped-fa-star\"\u003e\u003c\/i\u003e\u003ci class=\"stamped-fa stamped-fa-star\"\u003e\u003c\/i\u003e\u003ci class=\"stamped-fa stamped-fa-star\"\u003e\u003c\/i\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stamped-review-content\"\u003e\n\u003cdiv class=\"stamped-review-body\"\u003e\n\u003cdiv class=\"stamped-review-header-title\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-page-related-products\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"grid__item col-md-3 col-xs-6 indiv-product-wrapper omega\"\u003e\n\u003cdiv class=\"indiv-product\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079288123710,"sku":"AA21201074","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As-I-Am-Olive-Tea-Tree-Cowash.jpg?v=1669099686"},{"product_id":"as-i-am-olive-tea-tree-oil-leave-in-conditioner","title":"As I Am - Dry \u0026 Itchy Scalp Care Leave-In Conditioner - 8 oz","description":"\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eAs I Am - Dry \u0026amp; Itchy Scalp Care Leave-In Conditioner \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAs I Am Olive \u0026amp; Tea Tree Oil Leave-In Conditioner\u003c\/strong\u003e adds moisture and shine, A must for avoiding future flakes.\u003c\/p\u003e\n\u003cp\u003eFights Dry \u0026amp; Itchy Scalp and Dandruff, prepares the hair for styling, Improves manageability of your hair and Eases wet combing.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079288189246,"sku":"AA2920556","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As-I-Am-Dry-Itchy-Leave-In.png?v=1669099688"},{"product_id":"as-i-am-strengthening-shampoo-12oz","title":"As I Am - Long and Luxe Strengthening Shampoo - 12oz","description":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003c\/h2\u003e\n\u003ch2 style=\"text-align: center;\"\u003eAs I Am - Long and Luxe Strengthening Shampoo - 12oz\u003c\/h2\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003eAs I Am Strengthening Shampoo c\u003c\/span\u003eleanses your hair and scalp gently and adds moisture. Reduces tangles and combing damage, thereby strengthening your hair for longer hair lengths.\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eReduces tangles and combing damage\u003c\/li\u003e\n\u003cli\u003eStrengthens hair for longer hair lengths\u003c\/li\u003e\n\u003cli\u003eA special blend that works to promote healthier hair and scalp\u003c\/li\u003e\n\u003cli\u003eDetangles hair and cleanses scalp gently\u003c\/li\u003e\n\u003cli\u003eHelps hair become long and strong\u003c\/li\u003e\n\u003cli\u003ePrepares hair for styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRub an ample amount of shampoo between palms and gently lather through wet hair.\u003c\/li\u003e\n\u003cli\u003eMassage hair and scalp\u003c\/li\u003e\n\u003cli\u003eLeave on for five minutes and rinse thoroughly \u003c\/li\u003e\n\u003cli\u003eRepeat if necessary \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079372566846,"sku":"AA1120181187","price":8.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/Long-and-Luxe-Shampoo.jpg?v=1669100370"},{"product_id":"as-i-am-conditioner-strengthening-and-hydrating-treatment-12oz","title":"As I Am - Long and Luxe Conditioner - 12oz","description":"\u003ch2 style=\"text-align: center;\"\u003eAs I Am - Conditioner Strengthening and Hydrating Treatment - 12oz\u003c\/h2\u003e\n\u003cp\u003eAs I Am Long and Luxe Conditioner Strengthening and Hydrating Treatment detangles hair and promotes shine. It moisturizes hair, scalp, and strengthens hair while smoothing cuticle layers. Rejuvenates the scalp and hair. Helps promote healthy hair growth for longer hair length.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInstructions: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDistribute conditioner throughout the hair. Leave on 15-20 minutes. Carefully detangle and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eIngredients: Aqua\/Water\/Eau, Punica Granatum Fruit Juice*, Glycerin, Cetearyl Alcohol, Cetyl Alcohol, Behentrimonium Chloride, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Betaine, Punica Granatum Seed Oil*, Linum Usitatissimum (Linseed) Seed Extract*, Cocos Nucifera (Coconut) Oil*, Niacinamide, Phytosterols, Keratin, Hydrolyzed Keratin, Caffeine, Biotin, Serenoa Serrulata Fruit Extract, Trifolium Pratense (Clover) Flower Extract, Equisetum Arvense Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Tocopheryl Acetate, Piroctone Olamine, Fragrance\/Parfum, Sodium Benzoate, Isopropyl Alcohol, Quaternium-80, Propylene Glycol, Ethylhexylglycerin, Stearamidopropyl Dimethylamine, Beta Vulgaris (Beet) Root Extract, Polyquaternium-37, Propylene Glycol Dicaprylate\/Dicaprate, PPG-1 Trideceth-6, Phenoxyethanol, Caprylyl Glycol, Polyacrylamide, Citric Acid, Maltodextrin, Acacia Senegal Gum, Silica, Red 33\/CI 17200, Benzyl Benzoate, Limonene, Linalool\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079372599614,"sku":"AA0120181186","price":8.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Conditioner_Strengthening_and_Hydrating_Treatment_-_12oz.png?v=1669100371"},{"product_id":"as-i-am-growash-cleansing-creme-conditioner-16oz","title":"As I Am - Long and luxe GroWash Cleansing Creme Conditioner - 16oz","description":"\u003ch2 style=\"text-align: center;\"\u003eAs I Am -Long and Luxe GroWash Cleansing Creme Conditioner - 16oz\u003c\/h2\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eAs I Am Long and Luxe GroWash Cleansing Creme Conditioner detangles and moisturizes hair and scalp with a special blend of natural ingredients that works to promote healthier hair lengths. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e: \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cul\u003e\n\u003cli\u003eWet hair thoroughly.\u003c\/li\u003e\n\u003cli\u003eRub a liberal amount of GroWash between palms and distribute throughout hair.\u003c\/li\u003e\n\u003cli\u003eWork product through hair and massage scalp with fingertips as you would a conventional shampoo.\u003c\/li\u003e\n\u003cli\u003eCarefully detangle hair with a wide-tooth comb.\u003c\/li\u003e\n\u003cli\u003eRinse well.\u003c\/li\u003e\n\u003cli\u003eRepeat only if necessary to remove excessive product build up or for further scalp cleansing.\u003c\/li\u003e\n\u003cli\u003eFollow with conditioning. \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079372632382,"sku":"AA0120181185","price":8.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_GroWash_Cleansing_Creme_Conditioner_-_16oz.png?v=1669100373"},{"product_id":"as-i-am-scalp-serum-2oz","title":"As I Am - Long \u0026 Luxe Scalp Serum - 2oz","description":"\u003ch2 style=\"text-align: center;\"\u003eAs I Am - Scalp Serum - 2oz\u003c\/h2\u003e\n\u003cp\u003eAs I Am Scalp Serum is a Nano Serum. The scalp dryness is alleviated leaving a clear and healthy scalp with more moisture. The nutrients such as Biotin, Phytosterols, Aloe Vera, Pomegranate Juice, Pomegranate Butter, hydrolyzed Lupine Protein, and Saw Palmetto help rejuvenate the scalp for healthier follicles and longer hair lengths. \u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079372730686,"sku":"AA0420181184","price":11.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Scalp_Serum_-_2oz.png?v=1669100376"},{"product_id":"as-i-am-moisture-milk-8oz","title":"As I Am - Moisture Milk - 8oz","description":"\u003ch2 style=\"text-align: center;\"\u003eAs I Am - Moisture Milk - 8oz\u003c\/h2\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"edit\"\u003eAh, Moisture! Essential for making natural coils and curls spring into beautiful! When your hair craves added hydration, nourish your hair with a daily serving of As I Am Moisture Milk. It's loaded with some of nature's best emollients to make your hair smile.\u003c\/p\u003e\n\u003cp class=\"edit\"\u003eAll ingredients have been carefully selected to promote both the inner and outer beauty of your hair.\u003c\/p\u003e\n\u003cp class=\"edit\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e: \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cul\u003e\n\u003cli\u003eShines\u003c\/li\u003e\n\u003cli\u003eSoftens\u003c\/li\u003e\n\u003cli\u003eHydrates\u003c\/li\u003e\n\u003cli\u003eMakes hair more pliable for enhanced manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e: \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cul\u003e\n\u003cli\u003eApply a little or liberally depending upon your hair's need for moisture, manageability and vitality.\u003cspan\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eAlso great after defining with Curling Custard or Twist \u0026amp; Shine Defining Cream to soften and enhance the finish. Also helps to combat flaking from styling products.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eStyling Tips\u003c\/strong\u003e: \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cul\u003e\n\u003cli\u003eMoisture Milk is perfect when you want to go light. It's also recommended as the moisturizer of choice for those with fine or thin hair. Heavier creams and oils tend to weigh hair down, and make the natural coil less robust.\u003c\/li\u003e\n\u003cli\u003eDon't rub creams, oils, and butters into your finished style too vigorously. It can disturb coil\/curl definition. Instead, rub the product between the palms of your hands, then massage throughout the hair and scrunch onto the ends.\u003c\/li\u003e\n\u003cli\u003eDon't overuse. A build-up of emollients can actually work against your natural curl definition, and instead of looking shinier, your hair may appear dull and matted.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079373320510,"sku":"AA0620181182","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Moisture_Milk_-_8oz.png?v=1669100377"},{"product_id":"as-i-am-long-and-luxe-groyogurt-leave-in-conditioner-8oz","title":"As I Am - Long and Luxe GroYogurt Leave-in Conditioner - 8oz","description":"\u003ch2 style=\"text-align: center;\"\u003eAs I Am - Long and Luxe GroYogurt Leave-in Conditioner - 8oz\u003c\/h2\u003e\n\u003cp\u003eAs I Am Long and Luxe GroYogurt Leave-in Conditioner eases wet combing while adding moisture and shine.\u003c\/p\u003e\n\u003cp\u003eThis Leave-in Conditioner helps strengthen hair to support greater hair lengths and prepares your hair for styling.\u003c\/p\u003e\n\u003cp\u003eThis is a must use before gel or setting cream to avoid flaking.\u003c\/p\u003e\n\u003cp\u003eReduces tangles and combing damage, thereby strengthening your hair for longer hair lengths.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079406940478,"sku":"AA012018962","price":8.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Long_and_Luxe_GroYogurt_Leave-in_Conditioner_-_8oz.png?v=1669100595"},{"product_id":"as-i-am-long-and-luxe-curl-enhancing-smoothie-16oz","title":"As I Am - Long and Luxe Curl Enhancing Smoothie - 16oz","description":"\u003ch2 style=\"text-align: center;\"\u003eAs I Am - Long and Luxe Curl Enhancing Smoothie - 16oz\u003c\/h2\u003e\n\u003cp\u003eAs I Am Long and Luxe Curl Enhancing Smoothie delivers high definition twists and twist-out styles that are smooth, soft and shiny.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eThis frizz-fighting, no flake, formula moisturizes and conditions.\u003c\/p\u003e\n\u003cp\u003eLightweight, hydrating formula – No residue build up with this.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079407006014,"sku":"AA122018960","price":8.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/Long-and-Luxe-curl-enhancing-smoothie.jpg?v=1669100597"},{"product_id":"as-i-am-groedges-edge-controller-4oz","title":"As I Am - Long \u0026 Luxe GroEdges Edge Controller - 4oz","description":"\u003ch2 style=\"text-align: center;\"\u003eAs I Am - Long \u0026amp; Luxe GroEdges Edge Controller - 4oz\u003c\/h2\u003e\n\u003cp\u003eAs I Am GroEdges Edge Controller gives a long lasting hold to edges without flaking. This edge controller rejuvenates and strengthens the hairline to promote healthy hair growth for longer hair length.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e: Apply a small amount along hairline.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eFor more information please check the official website of the brand\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079413625150,"sku":"AA032018891","price":6.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/Long-and-Luxe-GroEdges.jpg?v=1669100644"},{"product_id":"as-i-am-so-much-moisture-hydrating-lotion-8oz","title":"As I Am - So Much Moisture Hydrating Lotion - 8oz","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"ui-title-bar__title\" style=\"text-align: center;\"\u003eAs I Am - So Much Moisture Hydrating Lotion - 8oz\u003c\/h2\u003e\n\u003cp\u003eNatural textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull, feels rough, is difficult to style and resists efforts to define the coil pattern. So Much Moisture! is a glycerin-rich formula, enhanced with natural botanical extracts, providing deep hydration and incredible softness. As I Am So Much Moisture Hydrating Lotion also contains royal jelly, a natural substance collected from queen honey bees, known for moisturising hair and rejuvenating the scalp.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply hydrating.\u003c\/li\u003e\n\u003cli\u003eProvides incredible softness. \u003c\/li\u003e\n\u003cli\u003eEnables very easy root lifting when styling with a styling pick.\u003c\/li\u003e\n\u003cli\u003eAllows great stretch to better reflect the length of hair. (Free-textured styles like puff, fro’hawks and afros are bigger and better!)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor undefined textured styling,\u003c\/strong\u003e when coil definition is not a key element, (e.g. afros, pony puffs, frohawks, etc.)\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePump into palms and gently massage throughout clean, conditioned hair\u003c\/li\u003e\n\u003cli\u003eApply on hair nearest the scalp to ease lifting with styling pick\u003c\/li\u003e\n\u003cli\u003eAdd lots of fullness\u003c\/li\u003e\n\u003cli\u003eDiscourage shrinkage\u003c\/li\u003e\n\u003cli\u003eCan be re-applied daily or whenever needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFor moisturizing coil-defined styles\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCleanse with one of the As I Am cleansers and apply As I Am Leave-In Conditioner\u003c\/li\u003e\n\u003cli\u003eDistribute a small amount of So Much Moisture! TM throughout hair\u003c\/li\u003e\n\u003cli\u003eProceed to style as usual. Keep in mind that after application, you will need a Twist Cream or Gel to define and hold your coil pattern.\u003c\/li\u003e\n\u003cli\u003eFor daily use, refrain from over-applying if your desire is to retain coil definition.\u003c\/li\u003e\n\u003cli\u003eIf hair feels dry, rub a small dab within palms and pat along the dampened top layer of your style. The glycerin in the formula will attract moisture from the air and onto your hair.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079430533438,"sku":"AA062017081","price":9.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_So_Much_Moisture_Hydrating_Lotion_-_8oz.png?v=1669100745"},{"product_id":"as-i-am-smoothing-gel-8oz","title":"As I Am - Smoothing Gel - 8oz","description":"\u003ch2 style=\"text-align: center;\"\u003eAs I Am - Smoothing Gel - 8oz\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003eWherever and whenever you want your hair to \"lay down and stay awhile\", reach for this superb smoother. Unlike the average gel, it doesn't contain harsh ingredients. Instead, As I Am Smoothing Gel is made with organics which do the job but in a gentle, healthy way. Great for smoothing the hairline or other areas of your \"do\" where you desire sleekness.\u003c\/p\u003e\n\u003cp class=\"edit\"\u003e\u003cstrong\u003eBenefits: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli id=\"n86\"\u003eProvides a secure hold\u003c\/li\u003e\n\u003cli id=\"n87\"\u003eMoisturizes\u003c\/li\u003e\n\u003cli id=\"n88\"\u003eAdds shine\u003c\/li\u003e\n\u003cli id=\"n89\"\u003eRinses easily from the hair when it's time to cleanse\u003c\/li\u003e\n\u003cli id=\"n90\"\u003eWon't dry out, harden or roughen hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBest if applied to clean, damp hair.\u003c\/li\u003e\n\u003cli\u003eUse a spray bottle to dampen hair if necessary.\u003c\/li\u003e\n\u003cli id=\"n96\"\u003eApply gel and smooth down, using your fingers or a soft natural bristle brush.\u003c\/li\u003e\n\u003cli id=\"n97\"\u003eAllow hair to dry completely before touching it again.\u003c\/li\u003e\n\u003cli id=\"n98\"\u003eFor next-day refreshing, dampen the area where the gel was applied, and smooth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079430598974,"sku":"AA122017082","price":6.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Smoothing_Gel_-_8oz.png?v=1669100747"},{"product_id":"as-i-am-hydration-elation-intensive-conditioner-8oz","title":"As I Am - Hydration Elation Intensive Conditioner - 8oz","description":"\u003ch2 style=\"text-align: center;\"\u003eAs I Am - Hydration Elation Intensive Conditioner - 8oz\u003c\/h2\u003e\n\u003cp\u003eScheduled maintenance with this deep-down hydrating and fortifying treatment. As I Am Hydration Elation Intensive Conditioner is a must for strong, shiny, soft, springy coils and curls. This rich penetrating conditioner is an exceptional composition of extracts of coconut, sugar cane, green tea, apple and lemon, shea butter, vitamin E and proven hair fortifiers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMoisturises deep within the hair shaft\u003c\/li\u003e\n\u003cli\u003eSmooths and aligns cuticle layer\u003c\/li\u003e\n\u003cli\u003eStrengthens weak areas and repairs split ends\u003c\/li\u003e\n\u003cli\u003ePromotes shine\u003c\/li\u003e\n\u003cli\u003eInfused with pure herbal ingredients that stimulate the scalp and hair roots\u003c\/li\u003e\n\u003cli\u003eHelps promote healthy hair growth from the follicular level\u003c\/li\u003e\n\u003cli\u003eEnhances manageability and overall hair health\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTreat your hair every 2 to 3 weeks (or even more frequently, depending upon the condition of your hair and what you do to it).\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079431123262,"sku":"AA012017083","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Hydration_Elation_Intensive_Conditioner_-_8oz.png?v=1669100748"},{"product_id":"as-i-am-twist-defining-cream","title":"As I Am - Twist Defining Cream","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 style=\"text-align: center;\"\u003eAs I Am - Twist Defining Cream \u003c\/h2\u003e\n\u003cp id=\"n68\" class=\"edit-txt\"\u003eShiny smoothness, (and lots of it), is what you'll get when you twist with this one-of-a-kind rich creamy styler. As I Am Twist Defining Cream is made especially for highly textured hair with nurturing natural oils, plus an organic extract that provides the ultimate in moisturisation. There's even a wondrous organic compound blended in that works to block DHT and stimulate healthy hair growth.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli id=\"n96\"\u003eProduces shiny, well-defined twists and twist outs\u003c\/li\u003e\n\u003cli id=\"n97\"\u003eProduces strong, lasting definition\u003c\/li\u003e\n\u003cli id=\"n98\"\u003eMinimizes frizz and maximizes smoothness\u003c\/li\u003e\n\u003cli id=\"n99\"\u003eHydrates dry hair\u003c\/li\u003e\n\u003cli id=\"n100\"\u003eHelps promote healthy hair growth from the follicular level\u003c\/li\u003e\n\u003cli id=\"n101\"\u003eHelps prevent shedding and thinning\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUse after cleansing and conditioning your hair. (Do not towel dry or blot after your final rinse.)\u003c\/li\u003e\n\u003cli id=\"n107\"\u003eApply As I Am Leave-In Conditioner liberally, according to instructions. This will help prevent flaking once hair is dry.\u003c\/li\u003e\n\u003cli id=\"n109\"\u003eApply Twist Defining Cream to detangled hair while it is wet, in small sections from root to tip, then twist away! Spray with water if hair begins to dry before you're done.\u003c\/li\u003e\n\u003cli id=\"n110\"\u003eAir drying is recommended. You may use a hood dryer on the low setting if time or weather is an issue.\u003c\/li\u003e\n\u003cli id=\"n111\"\u003eFor twist outs, undo twists and separate, only after hair is completely dry.\u003c\/li\u003e\n\u003cli id=\"n112\"\u003eFor added moisture, scrunch Moisture Milk or DoubleButter Cream onto hair, daily or whenever needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp id=\"n114\"\u003eYou may use Twist Defining Cream for shingling, too, by combing it section-by-section through clean, detangled soaking wet hair with a wide-toothed comb. Dry thoroughly before manually fluffing and separating for style.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"8oz","offer_id":44079431221566,"sku":"AA122017084","price":10.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Twist_Defining_Cream_-_8oz.png?v=1669100750"},{"product_id":"as-i-am-leave-in-conditioner-prepare-to-style-8oz","title":"As I Am - Leave-In Conditioner - 8oz","description":"\u003ch2 style=\"text-align: center;\"\u003eAs I Am - Leave-In Conditioner - 8oz\u003c\/h2\u003e\n\u003cp id=\"n70\" class=\"edit\"\u003eA great leave-in is a vital first step in styling. Smooth As I Am Leave In Conditioner on after cleansing and conditioning. Your finished style will be softer shinier and more manageable.\u003c\/p\u003e\n\u003cp id=\"n71\" class=\"edit\"\u003eThis natural wonder keeps tangles away and provides a great foundation for natural styling. It contains an organic strengthening agent, plus natural ingredients that promote hair growth.\u003c\/p\u003e\n\u003cp class=\"edit\"\u003e\u003cstrong\u003eBenefits: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli id=\"n91\"\u003eEases wet combing\u003c\/li\u003e\n\u003cli id=\"n92\"\u003eHelps strengthen hair\u003c\/li\u003e\n\u003cli id=\"n93\"\u003eSeals the cuticle layer\u003c\/li\u003e\n\u003cli id=\"n94\"\u003eSupports healthy hair growth\u003c\/li\u003e\n\u003cli id=\"n95\"\u003eAdds moisture and shine\u003c\/li\u003e\n\u003cli id=\"n96\"\u003ePrepares your hair for styling\u003c\/li\u003e\n\u003cli id=\"n97\"\u003eEspecially beneficial if custard, gel or setting cream is to be applied for final styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli id=\"n102\"\u003eApply liberally to clean, wet detangled hair\u003c\/li\u003e\n\u003cli id=\"n103\"\u003eDistribute well throughout entire head hair, from root to tip\u003c\/li\u003e\n\u003cli id=\"n104\"\u003eComb through to maintain tangle free alignment\u003c\/li\u003e\n\u003cli id=\"n105\"\u003eProceed to style\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eStyling Tips\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp id=\"n108\"\u003eApplying a great Leave-In like this does wonders for your hair! Whether you follow with styling products or not, (such as Curling Gels, Custards, Puddings or Twist Creams), your hair will thank you for this little extra step.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli id=\"n109\"\u003eCoils and curls will be better hydrated, softer, shinier and more manageable.\u003c\/li\u003e\n\u003cli id=\"n110\"\u003ePlus, using a Leave-In after your final rinse will also help keep your hair tangle free as you style\u003c\/li\u003e\n\u003cli id=\"n111\"\u003eWhen styling products are used, a liberal application of Leave-In Conditioner before you apply them will often keep those annoying flakes,(that like to appear once your hair is dry), at bay.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079431254334,"sku":"AA012017085","price":8.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Leave-In_Conditioner_-_8oz.png?v=1669100751"},{"product_id":"as-i-am-curling-jelly-coil-curl-definer-8oz","title":"As I am - Curling Jelly","description":"\u003ch2 style=\"text-align: center;\"\u003eAs I Am - Curling Jelly\u003c\/h2\u003e\n\u003cp\u003eAs I Am Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days.\u003c\/p\u003e\n\u003cp\u003eContains natural ingredients your hair loves and none of the ingredients it doesn't.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDefines coils and curls\u003c\/li\u003e\n\u003cli\u003eMinimizes frizz\u003c\/li\u003e\n\u003cli\u003eReduces shrinkage and enhances stretch\u003c\/li\u003e\n\u003cli\u003eLocks in precious moisture as you harmonize your coils\u003c\/li\u003e\n\u003cli\u003eFormulated with nature's best moisturizers and curl boosters\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUse after cleansing and conditioning your hair. (Do not towel dry or blot after your final rinse.)\u003c\/li\u003e\n\u003cli\u003eApply As I Am Leave-In Conditioner liberally, according to instructions; This will help prevent flaking once hair is dry.\u003c\/li\u003e\n\u003cli\u003eApply Curling Jelly to detangled hair while it is still soaking wet, to small sections, from root to tip. Spray with water if hair begins to dry before you're done.\u003c\/li\u003e\n\u003cli\u003eTo define your coils\/curls, you may finger rake, comb through with a wide-toothed comb (Shingle), or fingerstyle.\u003c\/li\u003e\n\u003cli\u003eAir drying is recommended. You may use a hood dryer on the low setting if time or weather is an issue.\u003c\/li\u003e\n\u003cli\u003eFluff, separate or arrange your coils to style, only after hair is completely dry.\u003c\/li\u003e\n\u003cli\u003eFor added moisture, scrunch Moisture Milk or DoubleButter\u003cspan class=\"trademark\"\u003e®\u003c\/span\u003e Cream onto hair.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"8oz","offer_id":44079431385406,"sku":"AA122017087","price":10.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_am_-_Curling_Jelly_Coil_Curl_Definer_-_8oz.png?v=1669100753"},{"product_id":"as-i-am-coconut-co-wash-cleansing-conditioner-16oz","title":"As I am - Coconut Co Wash- 16oz","description":"\u003ch2 style=\"text-align: center;\"\u003eAs I Am - Coconut CoWash Cleansing Conditioner - 16oz\u003c\/h2\u003e\n\u003cp\u003eYou already know it and your hair can feel it! CoWashing is the way to cleanse your hair most of the time. This light As I Am Coconut Cowash Cleansing Conditioner gently removes residue including all of the things you've used to style and maintain your coils and curls. Now it's time for a sparkling new beginning.\u003c\/p\u003e\n\u003cp id=\"n71\" class=\"edit\"\u003eThis cowash is different from any other because it contains a special blend of natural ingredients that work to promote healthy hair growth from the follicular level.\u003c\/p\u003e\n\u003cp class=\"edit\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli id=\"n91\"\u003eSpreads easily throughout hair\u003c\/li\u003e\n\u003cli id=\"n92\"\u003eGently cleanses hair and scalp\u003c\/li\u003e\n\u003cli id=\"n93\"\u003eMaintains moisture, adds more moisture and helps hair retain moisture until your next cleanse.\u003c\/li\u003e\n\u003cli id=\"n94\"\u003eMakes detangling a breeze\u003c\/li\u003e\n\u003cli id=\"n95\"\u003eRinses easily from hair.\u003c\/li\u003e\n\u003cli id=\"n96\"\u003eHelps promote a healthy environment for hair growth\u003c\/li\u003e\n\u003cli id=\"n97\"\u003eGentle enough for daily use. Safe for color-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli id=\"n102\"\u003eWet hair thoroughly\u003c\/li\u003e\n\u003cli id=\"n103\"\u003eRub a liberal amount within palms and distribute throughout hair\u003c\/li\u003e\n\u003cli id=\"n104\"\u003eWork product through hair and massage scalp with fingertips\u003c\/li\u003e\n\u003cli id=\"n105\"\u003eCarefully detangle hair with a wide-tooth comb\u003c\/li\u003e\n\u003cli id=\"n106\"\u003eRinse well\u003c\/li\u003e\n\u003cli id=\"n107\"\u003eRepeat only if necessary to remove excessive product build up or for further scalp cleansing.\u003c\/li\u003e\n\u003cli id=\"n108\"\u003eFollow with conditioning. Use either As I Am Hydration Elation Intensive Conditioning Treatment or As I Am Leave-In Conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp id=\"n72\"\u003e \u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079431647550,"sku":"AA012017088","price":9.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/as-i-am-coconut-co-wash-cleansing-conditioner-16oz.jpg?v=1669100754"},{"product_id":"as-i-am-aloe-shampoo-wash-for-kids-8oz","title":"As I Am - Born Curly Aloe Shampoo \u0026 Wash - 8oz","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"ui-title-bar__title\" style=\"text-align: center;\"\u003eAs I Am - Born Curly Aloe Shampoo \u0026amp; Wash - 8oz\u003c\/h2\u003e\n\u003cp class=\"ui-title-bar__title\" style=\"text-align: left;\"\u003eAs I Am Born Curly Aloe Shampoo \u0026amp; Wash is perfect for young ones’ hair, scalp, and delicate skin. As I Am Shampoo effectively cleanses while maintaining natural moisture balance. Gentle enough for daily use.\u003c\/p\u003e\n\u003cp\u003eGreat for all hair types. Highly recommended for hair that tends to look and feel dry. Use to enhance manageability and balance hydration.\u003c\/p\u003e\n\u003cp\u003eAs I Am Born Curly introduces worry free products for your children to have fun, and look beautiful. Create lasting moments of joy with your precious little ones.\u003c\/p\u003e\n\u003cp\u003eBorn Curly products are put through extensive testing to assure the organic certification standards are met.\u003c\/p\u003e\n\u003cp\u003eNO-TEARS FORMULA • GENTLE\u003c\/p\u003e\n\u003cdiv class=\"bc-product-size\"\u003e\u003c\/div\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079439380798,"sku":"AA352017074","price":7.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Born_Curly_Aloe_Shampoo_Wash_-_8oz.png?v=1669100808"},{"product_id":"as-i-am-shea-cocoa-butter-balm-for-kids-4oz","title":"As I Am - Born Curly Shea \u0026 Cocoa Butter Balm - 4oz","description":"\u003ch2 style=\"text-align: center;\"\u003eAs I Am - Born Curly Shea \u0026amp; Cocoa Butter Balm - 4oz\u003c\/h2\u003e\n\u003cp\u003eAs I Am Born Curly Shea \u0026amp; Cocoa Butter Balm provides lasting lubricity and hydration to both hair and skin. As I Am Butter Balm seals in moisture and gives dry, rough hair and skin a healthy, glowing appearance. Features a certified organic formula with Shea Butter, Cocoa Butter, Mango Butter, Coconut Oil, Jojoba Oil, Pomegranate Oil. Wonderful moisturizer for rough dry hands and feet.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSmooths and moisturizes skin\u003c\/li\u003e\n\u003cli\u003eMoisturizes dry scalp\u003c\/li\u003e\n\u003cli\u003eImparts shine to hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRub a small amount into palms to soften the balm before applying.\u003c\/li\u003e\n\u003cli\u003eMassage into hair and skin to maintain moisture balance and alleviate dryness.\u003c\/li\u003e\n\u003cli\u003eYou may also add a drop or two of As I Am Born Curly Nourishing Hair and Body Oil for extra lubricity and sheen.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA wonderful moisturizer for rough dry hands and feet.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor Babies \u0026amp; Children\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAs I Am Born Curly introduces worry free products for your children to have fun and look beautiful. Create lasting moments of joy with your precious little ones. Born Curly products are put through extensive testing to assure the organic certification standards are met.\u003c\/p\u003e\n\u003cdiv class=\"bc-product-size\"\u003e\u003c\/div\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079439413566,"sku":"AA372017075","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Born_Curly_Shea_Cocoa_Butter_Balm_-_4oz.png?v=1669100809"},{"product_id":"as-i-am-argan-leave-in-conditioner-amp-detangler-for-kids-8oz","title":"As I Am - Born Curly Argan Leave-In Conditioner \u0026 Detangler - 8 oz","description":"\u003ch2 style=\"text-align: center;\"\u003eAs I Am - Born Curly Argan Leave-In Conditioner \u0026amp; Detangler - 8oz\u003c\/h2\u003e\n\u003cp\u003eAs I Am Argan Born Curly Leave-In Conditioner \u0026amp; Detangler adds moisture, shine and improves manageability. It eases combing following a shampoo, which helps keep hair strong and healthy by minimising combing breakage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor Babies \u0026amp; Children: \u003c\/strong\u003eAs I Am Born Curly introduces worry free products for your children to have fun, and look beautiful. Create lasting moments of joy with your precious little ones.\u003c\/p\u003e\n\u003cdiv class=\"bc-product-size\"\u003e\u003c\/div\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079439544638,"sku":"AA312017076","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Born_Curly_Argan_Leave-In_Conditioner_Detangler_-_8_oz.png?v=1669100811"},{"product_id":"as-i-am-nourishing-hair-body-oil-for-kids-4oz","title":"As I Am - Born Curly Nourishing Hair \u0026 Body Oil - 4oz","description":"\u003ch2 style=\"text-align: center;\"\u003eAs I Am - Born Curly Nourishing Hair \u0026amp; Body Oil - 4oz\u003c\/h2\u003e\n\u003cp\u003eAs I Am Born Curly Nourishing Hair \u0026amp; Body Oil is superb for both hair and skin. It gives shine and lubrication to hair, while naturally conditioning and hydrating the skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair \u0026amp; Scalp\u003c\/strong\u003e: Apply to dull, dry-looking hair to promote shine, add natural oils and to improve manageability. As a styling aid, apply to fingertips before releasing twists, braids and bantu knots. This reduces frizz and enhances shine. Massage into the scalp to alleviate dryness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin\u003c\/strong\u003e: After bathing, gently pat skin dry. Massage oil into the skin to moisturize and smooth. Use whenever desired to maintain moisture balance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFor babies with dry patchy scalp\u003c\/strong\u003e: Prior to bathing, massage a small amount onto baby’s scalp. Very gently continue massaging scalp with a soft, warm, damp washcloth to loosen dry skin and release flakes. Cleanse with Born Curly Aloe Shampoo \u0026amp; Wash. May also be used for a soothing infant massage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFor Babies \u0026amp; Children\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAs I Am Born Curly introduces worry free products for your children to have fun, and look beautiful. Create lasting moments of joy with your precious little ones. Born Curly products are put through extensive testing to assure the organic certification standards are met.\u003c\/p\u003e\n\u003cdiv class=\"bc-product-size\"\u003e\u003c\/div\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079439577406,"sku":"AA332017077","price":5.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Born_Curly_Nourishing_Hair_Body_Oil_-_4oz.png?v=1669100812"},{"product_id":"as-i-am-rosemary-vanilla-twist-defining-smoothie-for-kids-8oz","title":"As I Am - Born Curly Rosemary Vanilla Twist Defining Smoothie - 8oz","description":"\u003ch2 style=\"text-align: center;\"\u003eAs I Am - Born Curly Rosemary Vanilla Twist Defining Smoothie - 8oz\u003c\/h2\u003e\n\u003cp\u003eAs I Am Twist Defining Smoothie from the Born Curly line delivers high definition twists and twist-outs styles that are smooth, soft and shiny. This frizz-fighting formula moisturises and conditions without a residue buildup. This formula is non-flaking when used as directed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply after cleansing, conditioning and detangling hair.\u003c\/li\u003e\n\u003cli\u003eApply while hair is still very damp. Avoid rigorous towel-blotting to minimize frizz.\u003c\/li\u003e\n\u003cli\u003eApply Born Curly Argan Leave-In Conditioner and Detangler liberally according to instructions.\u003c\/li\u003e\n\u003cli\u003eDetangle.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079440134462,"sku":"AA362017078","price":6.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Born_Curly_Rosemary_Vanilla_Twist_Defining_Smoothie_-_8oz.png?v=1669100814"},{"product_id":"as-i-am-avocado-shea-co-wash-cleansing-conditioner-for-kids-8oz","title":"As I Am - Born Curly Avocado Shea Co-wash Cleansing Conditioner - 8oz","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"ui-title-bar__title\" style=\"text-align: center;\"\u003eAs I Am - Born Curly Avocado Shea Co-wash Cleansing Conditioner - 8oz\u003c\/h2\u003e\n\u003cp\u003eAs I Am Born Curly Avocado Shea Co-Wash Cleansing Conditioner is non-foaming and sulfate-free. It effectively cleanses without depleting hair of its natural moisture. Gentle enough for daily use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRub ample amount of As I Am Born Curly Avocado Shea Cowash between palms and gently distribute throughout wet hair.\u003c\/li\u003e\n\u003cli\u003eGently massage into hair and scalp, working up a creamy consistency just as though you were using a conventional shampoo.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eRepeat if necessary.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFor Babies \u0026amp; Children\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAs I Am Born Curly introduces worry free products for your children to have fun, and look beautiful. Create lasting moments of joy with your precious little ones.\u003c\/p\u003e\n\u003cp\u003eGreat for all hair types. Highly recommended for hair that tends to look and feel dry. Use to enhance manageability and balance hydration.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079440199998,"sku":"AA352017079","price":6.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Born_Curly_Avocado_Shea_Co-wash_Cleansing_Conditioner_-_8oz.png?v=1669100815"},{"product_id":"as-i-am-argan-curl-defining-jelly-for-kids-8oz","title":"As I Am - Born Curly Argan Curl Defining Jelly - 8oz","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"ui-title-bar__title\" style=\"text-align: center;\"\u003eAs I Am - Born Curly Argan Curl Defining Jelly - 8oz\u003c\/h2\u003e\n\u003cp\u003eAs I Am Curl Defining Jelly beautifully defines curly textures and smoothes the natural curl formation with just the right level of hold. Provides long-lasting definition and great shine. Non-flaking when used as directed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor Babies \u0026amp; Children\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAs I Am\u003cspan style=\"font-size: 12.5px;\"\u003e \u003c\/span\u003eBorn Curly introduces worry free products for your children to have fun, and look beautiful. Create lasting moments of joy with your precious little ones.\u003c\/p\u003e\n\u003cdiv class=\"bc-product-size\"\u003e\u003c\/div\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079440232766,"sku":"AA362017080","price":7.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Born_Curly_Argan_Curl_Defining_Jelly_-_8oz.png?v=1669100816"},{"product_id":"as-i-am-classic-double-butter-cream-16oz","title":"As I Am - Classic Double Butter Cream - 8oz","description":"\u003ch2 style=\"text-align: center;\"\u003eAs I Am - Classic Double Butter Cream - 8oz\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #ff2a00;\"\u003ePlease note the packaging of this product has been changed by the manufacturer and the new product name is changed to - AS I AM CLASSIC DOUBLE BUTTER CREAM\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #ff2a00;\"\u003eThe previous one with the old packaging name is no longer in production. We have confirmed this directly with the manufacturer representative.\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"edit\"\u003e \u003c\/p\u003e\n\u003cp\u003eAs I Am Classic Double Butter Cream is a rich emollient blend, graced with the\u003cspan\u003e \u003c\/span\u003efinest array of natural butters and organic oils. It gets the job done.\u003c\/p\u003e\n\u003cp class=\"edit\"\u003e \u003c\/p\u003e\n\u003cp class=\"edit\"\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli id=\"n97\"\u003eApply sparingly or liberally depending upon your hair's need for moisture, manageability, and vitality.\u003c\/li\u003e\n\u003cli id=\"n98\"\u003eRub with palms and scrunch onto hair gently so that coils and curls are undisturbed.\u003c\/li\u003e\n\u003cli id=\"n99\"\u003eMay also be used to set soft lustrous twists and twist-outs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStyling Tips\u003c\/strong\u003e: \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli id=\"n102\"\u003eTry using a little along with the Twist Defining Cream for in-between re-twist touch-ups.\u003c\/li\u003e\n\u003cli id=\"n105\"\u003eDon't rub oils and butters into your finished style too vigorously. It can disturb coil\/curl definition. Instead, rub the product between the palms of your hands, then massage throughout the hair and scrunch onto the ends.\u003c\/li\u003e\n\u003cli id=\"n106\"\u003eDon't overuse. A build-up of emollients can actually work against your natural curl definition, and instead of looking shinier, your hair may appear dull and matted.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients: \u003c\/strong\u003e\u003c\/p\u003e\n  \u003cbr\u003e\u003cspan data-mce-fragment=\"1\"\u003eAqua\/Water\/Eau, Butyrospermum Parkii (Shea) Butter, Hydrogenated Vegetable Oil, Theobroma Cacao (Cocoa) Seed Butter, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Cetearyl Alcohol, Ethoxylated Sorbitan Ester, Cocos Nucifera (Coconut) Oil, Glycerin, Ricinus Communis (Castor) Seed Oil, Cera Alba\/Beeswax\/Cire d'abeille, Lanolin, Betaine, Beta Vulgaris (Beet) Root Extract, Cocos Nucifera (Coconut) Fruit Powder, Phyllanthus Emblica Fruit Powder, Citrus Reticulata (Tangerine) Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrolyzed Wheat Protein, Potassium Sorbate, Phenoxyethanol, Tocopheryl Acetate, Triethanolamine, Potassium Sorbate, Phenoxyethanol, Caprylyl Glycol, Fragrance\/Parfum (Anise Alcohol, Coumarin, Limonene), Curcuma Longa (Turmeric) Root Powder\u003c\/span\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079482339646,"sku":"AA06181476","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/as-i-am-classic-double-butter-cream-8oz.jpg?v=1669101227"},{"product_id":"as-i-am-cleansing-pudding-8oz","title":"As I Am - Cleansing Pudding - 8oz","description":"\u003ch2 id=\"productusage\" class=\"edit\" style=\"text-align: center;\"\u003eAs I Am - Cleansing Pudding - 8oz\u003c\/h2\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eAs I Am Cleansing Pudding is a rich sulfate-free creamy moisturizing beauty bath for your hair! Contains a special blend of natural ingredients, including saw palmetto and phytosterols, that helps to eliminate DHT build-up from the scalp, and promote healthy hair growth from the follicular level.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e: \u003c\/p\u003e\n\u003cdiv class=\"edit\"\u003e\n\u003cul\u003e\n\u003cli id=\"n101\"\u003eWet hair thoroughly.\u003c\/li\u003e\n\u003cli id=\"n102\"\u003eRub a liberal amount of palms and distribute throughout hair.\u003c\/li\u003e\n\u003cli id=\"n103\"\u003eLather product through hair and massage into scalp.\u003c\/li\u003e\n\u003cli id=\"n104\"\u003eCarefully detangle hair with a wide-tooth comb.\u003c\/li\u003e\n\u003cli id=\"n105\"\u003eLeave for 3-5 minutes in order to eliminate shedding scalp debris.\u003c\/li\u003e\n\u003cli id=\"n106\"\u003eRinse well.\u003c\/li\u003e\n\u003cli id=\"n107\"\u003eRepeat only if necessary to remove excessive product build up.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eStyling Tips\u003c\/strong\u003e: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli id=\"n110\"\u003eMake sure to detangle completely during either the shampoo step or the conditioning step, while the hair is soaking wet and saturated with the cleanser lather or the conditioner you are using. Gently detangle with a wide toothed comb or, if you prefer, a paddle brush. Only after detangling should you proceed to the final rinse.\u003c\/li\u003e\n\u003cli id=\"n111\"\u003eWhile shampooing, keep hair in a smooth downward alignment as you lather. Doing otherwise, (bunching, scrubbing, vigorous scrunching, etc.), may cause extensive tangling.\u003c\/li\u003e\n\u003cli id=\"n112\"\u003eIf you have a build-up of oils and styling products, remove them with As I Am Cleansing Pudding (sulphate-free low poo). To maintain a healthy moisture balance, cleanse with As I Am Coconut Co-Wash Cleansing Conditioner when hair and scalp require only a gentle cleansing.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079482470718,"sku":"AA2817780","price":8.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Cleansing_Pudding_-_8oz.png?v=1669101229"},{"product_id":"as-i-am-curl-clarity-shampoo-8oz","title":"As I Am - Curl Clarity Shampoo - 8oz","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"ui-title-bar__title\" style=\"text-align: center;\"\u003eAs I Am - Curl Clarity Shampoo - 8oz\u003c\/h2\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eAt times your coils or curls just won't act right and it's difficult to make them shine and behave. These are the tell-tell signs that it's time to remove the old, dulling residue and make a fresh clean start, but without dehydrating your hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e: \u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cul\u003e\n\u003cli\u003eGently removes product build-up and environmental impurities from the hair and scalp.\u003c\/li\u003e\n\u003cli\u003eSulfate- free. Will not strip hair of the precious natural moisture that makes it thrive.\u003c\/li\u003e\n\u003cli\u003eLeaves behind moisture, preventing hair from becoming dried out, rough-looking and unmanageable.\u003c\/li\u003e\n\u003cli\u003eSafe for color-treated hair.\u003c\/li\u003e\n\u003cli\u003eAfter use, your hair will be ready to receive again all of the good things you give it for style and maintenance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e: \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cul\u003e\n\u003cli\u003eWet hair thoroughly.\u003c\/li\u003e\n\u003cli\u003eGently massage into lather throughout hair and scalp.\u003c\/li\u003e\n\u003cli\u003eRinse well.\u003c\/li\u003e\n\u003cli\u003eRepeat as necessary.\u003c\/li\u003e\n\u003cli\u003eFollow with conditioning. Use either As I Am\u003cspan class=\"trademark\"\u003e®\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eHydration Elation\u003cspan class=\"trademark\"\u003e®\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eIntensive Conditioning Treatment or As I Am\u003cspan class=\"trademark\"\u003e®\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eLeave-In Conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079482601790,"sku":"AA2517782","price":8.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Curl_Clarity_Shampoo_-_8oz.png?v=1669101230"},{"product_id":"as-i-am-detangling-conditioner-8oz","title":"As I Am - Detangling Conditioner - 8oz","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"ui-title-bar__title\" style=\"text-align: center;\"\u003eAs I Am - Detangling Conditioner - 8oz\u003c\/h2\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eTake control of naturally curly or coiled hair types with the\u003cspan\u003e \u003c\/span\u003eAs I Am Detangling Conditioner; a lightweight, leave-in formula that promises to eliminate knots and tangles.\u003c\/p\u003e\n\u003cp\u003eEnriched with a nourishing blend of Shea Butter, Coconut Oil and Royal Jelly (a natural substance collected from queen honey bees), the conditioner delivers intense moisture and hydration, whilst improving manageability to prepare hair for styling. Helps to strengthen and repair weak, damaged strands, revealing calm, healthy hair from root to tip.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFirst, cleanse hair. (We highly recommend one of the three As I Am cleansers: As I Am Curl Clarity Shampoo, Cleansing Pudding+ or Coconut CoWash.)\u003c\/li\u003e\n\u003cli\u003eLeave hair wet or very damp. DO NOT TOWEL DRY.\u003c\/li\u003e\n\u003cli\u003eMassage a small amount, (about the size of a quarter) within palms and liberally distributed throughout entire head of hair, root to ends.\u003c\/li\u003e\n\u003cli\u003eUsing a wide-toothed comb or a flexible-bristle detangling brush, begin to gently comb or brush, section-by-section using short strokes. Always start near the ends and proceed up toward the scalp. You may also detangle by carefully finger racking through your hair.\u003c\/li\u003e\n\u003cli\u003eIf it seems that you require more product to ease detangling, Distribute another very small amount. Do not \u003cspan style=\"color: inherit; font-size: inherit;\"\u003eoveruse.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eProceed to style.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079482700094,"sku":"AA2217783","price":8.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Detangling_Conditioner_-_8oz.png?v=1669101232"},{"product_id":"as-i-am-cocoshea-whip-8oz","title":"As I Am - CocoShea Whip - 8oz","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"edit\" style=\"text-align: center;\"\u003eAs I Am - CocoShea Whip - 8oz\u003c\/h2\u003e\n\u003cp class=\"edit\"\u003eAs I Am CocoShea Whip is a blend of hair’s favorite natural emollients and botanicals, whipped to a “just-right light consistency.\"\u003c\/p\u003e\n\u003cp class=\"edit\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e: \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cul\u003e\n\u003cli\u003eFrizz-free releasing of twist, bantu-knot and braid sets\u003c\/li\u003e\n\u003cli\u003eGreat for anytime lubricity, shine, and softness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e: \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFor styling twist-outs, braid-outs and knot-outs: \u003c\/strong\u003eSmooth a small amount along each section. Carefully release with fingertips lightly coated with CocoShea Whip.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFor general use: \u003c\/strong\u003eSmooth on as needed to soften, hydrate and lubricate.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079482831166,"sku":"AA2417784","price":11.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_CocoShea_Whip_-_8oz.png?v=1669101233"}],"url":"https:\/\/blackhaircare.co.uk\/collections\/as-i-am.oembed","provider":"Black Hair Care","version":"1.0","type":"link"}