{"title":"Dark and Lovely","description":"\u003cp\u003eDark and Lovely\u003c\/p\u003e","products":[{"product_id":"dark-lovely-color-326-berry-burgundy","title":"Dark \u0026 Lovely - Color 326 Berry Burgundy","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDark \u0026amp; Lovely Fade Resist Hair Colour\u003c\/strong\u003e achieves long-lasting, shimmering hair colour for shiny, lustrous hair with a new conditioner formulation.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFade Resist locks in brilliant shine while helping to protect hair against breakage.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDark \u0026amp; Lovely permanent hair dye just got even better with our new Moisture Seal Technology.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNEW Nourishing Care Conditioner infused with Argan Oil \u0026amp; Vitamin E. Helps protect from dryness – For All hair Types\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNo Drip Jelly Smooth Formula\u003cbr data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUp to 100% Gray Coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLocks in brillian shine to illuminate color. Vibrant, rich conditioning, color for up to 8 weeks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFull-Head Application If:\u003cbr data-mce-fragment=\"1\"\u003e You have never coloured your hair or you want to change your current hair color to a darker shade.\u003c\/p\u003e\n\u003col data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e Prepare:\u003cbr data-mce-fragment=\"1\"\u003e Put on gloves. Twist off the tip of the Dark and Lovely Cream Developer applicator cap. Remove cap from the applicator bottle. Pour entire contents of the Dark and Lovely Permanent Hair colour bottle into the Dark and Lovely Cream Developer applicator bottle. Replace the applicator cap securely. Place your gloved finger over open tip. Point away from your face and shake thoroughly until color mixture is totally blended. Never leave the tip of the applicator bottle unopened after mixing. The container may burst. For Light Golden Blonde and Luminous Blonde, see special instructions inside of pack.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e Apply:\u003cbr data-mce-fragment=\"1\"\u003e Part dry unwashed hair into 4 sections and clip in place with plastic clips if hair is long. Apply color mixture. Squeeze the applicator bottle gently to apply color mixture beginning at the hair line in the back; then continue upward until the hair roots and entire hair line are completely covered. For hair with resistant gray, apply to gray areas first. With gloved hands, gently smooth color mixture out to the ends for even distribution making sure that every strand is covered. Do not rub into scalp. If any color mixture gets on skin, simply wipe off with towel. Do not save any unused color mixture. The container may burst.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e Timing:\u003cbr data-mce-fragment=\"1\"\u003e After completing the application, process for 20 minutes on relaxed hair or 30 minutes on natural hair (hair without any prior chemical treatment).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e Rinse Out:\u003cbr data-mce-fragment=\"1\"\u003e When processing time is up, add a little lukewarm water to your hair and work the color mixture into a lather. Rinse thoroughly until water runs clear. If color mixture gets into your eyes, rinse out quickly with water. After rinsing, towel dry.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e Condition:\u003cbr data-mce-fragment=\"1\"\u003e Apply enough Dark and Lovely Nourishing Care Conditioner to saturate hair. Massage through hair. Leave on hair for 3 minutes. Rinse out with warm water. Save remaining Dark and Lovely Nourishing Care Conditioner for multiple applications.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e","brand":"Dark and Lovely","offers":[{"title":"Default Title","offer_id":44079054029118,"sku":"","price":5.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/BerryBurgundyDarkAndLovely.jpg?v=1669097012"},{"product_id":"dark-lovely-color-401-hazelnut-brown","title":"Dark \u0026 Lovely - Color 401 Hazelnut Brown","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDark \u0026amp; Lovely Fade Resist Hair Colour\u003c\/strong\u003e achieves long-lasting, shimmering hair colour for shiny, lustrous hair with a new conditioner formulation.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFade Resist locks in brilliant shine while helping to protect hair against breakage.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDark \u0026amp; Lovely permanent hair dye just got even better with our new Moisture Seal Technology.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNEW Nourishing Care Conditioner infused with Argan Oil \u0026amp; Vitamin E. Helps protect from dryness – For All hair Types\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNo Drip Jelly Smooth Formula\u003cbr data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUp to 100% Gray Coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLocks in brillian shine to illuminate color. Vibrant, rich conditioning, color for up to 8 weeks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFull-Head Application If:\u003cbr data-mce-fragment=\"1\"\u003e You have never coloured your hair or you want to change your current hair color to a darker shade.\u003c\/p\u003e\n\u003col data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e Prepare:\u003cbr data-mce-fragment=\"1\"\u003e Put on gloves. Twist off the tip of the Dark and Lovely Cream Developer applicator cap. Remove cap from the applicator bottle. Pour entire contents of the Dark and Lovely Permanent Hair colour bottle into the Dark and Lovely Cream Developer applicator bottle. Replace the applicator cap securely. Place your gloved finger over open tip. Point away from your face and shake thoroughly until color mixture is totally blended. Never leave the tip of the applicator bottle unopened after mixing. The container may burst. For Light Golden Blonde and Luminous Blonde, see special instructions inside of pack.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e Apply:\u003cbr data-mce-fragment=\"1\"\u003e Part dry unwashed hair into 4 sections and clip in place with plastic clips if hair is long. Apply color mixture. Squeeze the applicator bottle gently to apply color mixture beginning at the hair line in the back; then continue upward until the hair roots and entire hair line are completely covered. For hair with resistant gray, apply to gray areas first. With gloved hands, gently smooth color mixture out to the ends for even distribution making sure that every strand is covered. Do not rub into scalp. If any color mixture gets on skin, simply wipe off with towel. Do not save any unused color mixture. The container may burst.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e Timing:\u003cbr data-mce-fragment=\"1\"\u003e After completing the application, process for 20 minutes on relaxed hair or 30 minutes on natural hair (hair without any prior chemical treatment).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e Rinse Out:\u003cbr data-mce-fragment=\"1\"\u003e When processing time is up, add a little lukewarm water to your hair and work the color mixture into a lather. Rinse thoroughly until water runs clear. If color mixture gets into your eyes, rinse out quickly with water. After rinsing, towel dry.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e Condition:\u003cbr data-mce-fragment=\"1\"\u003e Apply enough Dark and Lovely Nourishing Care Conditioner to saturate hair. Massage through hair. Leave on hair for 3 minutes. Rinse out with warm water. Save remaining Dark and Lovely Nourishing Care Conditioner for multiple applications.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e","brand":"Dark and Lovely","offers":[{"title":"Default Title","offer_id":44079085584702,"sku":"DL05213284","price":5.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/Dark-And-Lovely-401-Hazelnut-Brown.jpg?v=1669097248"},{"product_id":"dark-lovely-color-362-crimson-moon","title":"Dark \u0026 Lovely - Color 362 Crimson Moon","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDark \u0026amp; Lovely Fade Resist Hair Colour\u003c\/strong\u003e achieves long-lasting, shimmering hair colour for shiny, lustrous hair with a new conditioner formulation.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFade Resist locks in brilliant shine while helping to protect hair against breakage.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDark \u0026amp; Lovely permanent hair dye just got even better with our new Moisture Seal Technology.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNEW Nourishing Care Conditioner infused with Argan Oil \u0026amp; Vitamin E. Helps protect from dryness – For All hair Types\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNo Drip Jelly Smooth Formula\u003cbr data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUp to 100% Gray Coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLocks in brillian shine to illuminate color. Vibrant, rich conditioning, color for up to 8 weeks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFull-Head Application If:\u003cbr data-mce-fragment=\"1\"\u003e You have never coloured your hair or you want to change your current hair color to a darker shade.\u003c\/p\u003e\n\u003col data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e Prepare:\u003cbr data-mce-fragment=\"1\"\u003e Put on gloves. Twist off the tip of the Dark and Lovely Cream Developer applicator cap. Remove cap from the applicator bottle. Pour entire contents of the Dark and Lovely Permanent Hair colour bottle into the Dark and Lovely Cream Developer applicator bottle. Replace the applicator cap securely. Place your gloved finger over open tip. Point away from your face and shake thoroughly until color mixture is totally blended. Never leave the tip of the applicator bottle unopened after mixing. The container may burst. For Light Golden Blonde and Luminous Blonde, see special instructions inside of pack.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e Apply:\u003cbr data-mce-fragment=\"1\"\u003e Part dry unwashed hair into 4 sections and clip in place with plastic clips if hair is long. Apply color mixture. Squeeze the applicator bottle gently to apply color mixture beginning at the hair line in the back; then continue upward until the hair roots and entire hair line are completely covered. For hair with resistant gray, apply to gray areas first. With gloved hands, gently smooth color mixture out to the ends for even distribution making sure that every strand is covered. Do not rub into scalp. If any color mixture gets on skin, simply wipe off with towel. Do not save any unused color mixture. The container may burst.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e Timing:\u003cbr data-mce-fragment=\"1\"\u003e After completing the application, process for 20 minutes on relaxed hair or 30 minutes on natural hair (hair without any prior chemical treatment).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e Rinse Out:\u003cbr data-mce-fragment=\"1\"\u003e When processing time is up, add a little lukewarm water to your hair and work the color mixture into a lather. Rinse thoroughly until water runs clear. If color mixture gets into your eyes, rinse out quickly with water. After rinsing, towel dry.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e Condition:\u003cbr data-mce-fragment=\"1\"\u003e Apply enough Dark and Lovely Nourishing Care Conditioner to saturate hair. Massage through hair. Leave on hair for 3 minutes. Rinse out with warm water. Save remaining Dark and Lovely Nourishing Care Conditioner for multiple applications.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e","brand":"Dark and Lovely","offers":[{"title":"Default Title","offer_id":44079085781310,"sku":"DL05213264","price":5.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/Dark-And-Lovely-Fade-Resist-362-Crimson-Moon.jpg?v=1669097250"},{"product_id":"dark-lovely-beautiful-beginnings-cuddling-oil-moisturiser-8-4-oz","title":"Dark \u0026 Lovely - Beautiful Beginnings Cuddling Oil Moisturiser - 8.4 oz","description":"\u003cstrong\u003eDark and Lovely Beautiful Beginnings Cuddling Oil Moisturiser\u003c\/strong\u003e is expertly formulated with soothing Aloe Vera and nutritive Coconut Oil to moisturise, nourish and add shine efficiently whilst improving manageability and helping to prevent dryness, split ends and breakage due to brushing or combing.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cul\u003e\n\u003cli\u003eSpecifically formulated for the children's delicate hair and scalp.\u003c\/li\u003e\n\u003cli\u003eInfused with Aloe Vera and Coconut Oil to moisturise and strengthen hair.\u003c\/li\u003e\n\u003cli\u003eHelps to prevent dryness, split ends and breakage due to brushing or combing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePour a considerable amount of Dark and Lovely Beautiful Beginnings Cuddling Oil Moisturiser into hands\u003c\/li\u003e\n\u003cli\u003eMassage the Dark and Lovely Beautiful Beginnings Cuddling Oil Moisturiser into hair and scalp.\u003c\/li\u003e\n\u003cli\u003eDo not rinse.\u003c\/li\u003e\n\u003cli\u003eComb or brush and style as desired\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAloe Vera, Coconut Oil\u003c\/p\u003e","brand":"Dark and Lovely","offers":[{"title":"Default Title","offer_id":44079186575678,"sku":"DL34212283","price":4.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/dark-and-lovely-cuddling-oil-moisturiser.jpg?v=1669097984"},{"product_id":"dark-lovely-beautiful-beginnings-2-in-1-easy-shampoo-8-4-oz","title":"Dark \u0026 Lovely - Beautiful Beginnings 2-in-1 Easy Shampoo - 8.4 oz","description":"\u003cstrong\u003eDark and Lovely Beautiful Beginnings 2-in-1 Easy Shampoo\u003c\/strong\u003e is infused with soothing Aloe Vera and nutritive Coconut Oil to prevent dryness and breakage from combing.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cul\u003e\n\u003cli\u003eSpecifically made for the children's delicate hair and scalp.\u003c\/li\u003e\n\u003cli\u003eInfused with Aloe Vera and nutritive Coconut Oil that nourishes and strengthens hair whilst washing.\u003c\/li\u003e\n\u003cli\u003eCleanses and detangles knots and prevents dryness and breakage while combing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e•\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eApply evenly on wet hair and massage.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e•\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eRinse thoroughly.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e•\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eFollow up with deep treatment or style as desired.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAloe Vera, Coconut Oil\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Dark and Lovely","offers":[{"title":"Default Title","offer_id":44079186706750,"sku":"DL35212282","price":3.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/dark-and-lovely-2-in-1-easy-shampoo.jpg?v=1669097986"},{"product_id":"dark-lovely-braid-spray-8-4-oz","title":"Dark \u0026 Lovely - Braid Spray - 8.4 oz","description":"\u003cp\u003e\u003cstrong\u003eDark and Lovely Braid Spray\u003c\/strong\u003e is infused with Apricot Oil and UV Filter to polish your braids, add moisture and preserve them from drying out. Your braids and scalp become fresh and moisturised after using the Dark and Lovely Braid Spray.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSpray directly on the braids, locs and weaves as needed to refresh and moisturise.\u003cbr\u003eUse daily for best results.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAQUA|WATER | GLYCERIN | PROPYLENE GLYCOL | OLETH-20 | PHENOXYETHANOL | PARFUM|FRAGRANCE | ETHYLHEXYL METHOXYCINNAMATE | PRUNUS ARMENIACA KERNEL OIL | APRICOT KERNEL OIL | TOCOPHERYL ACETATE | METHYLISOTHIAZOLINONE (F.I.L D52602|2)\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Dark and Lovely","offers":[{"title":"Default Title","offer_id":44079186772286,"sku":"DL14212284","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/dark-and-lovely-braid-spray.jpg?v=1669097988"},{"product_id":"dark-lovely-olive-oil-oil-moisturiser-8-4-oz","title":"Dark \u0026 Lovely - Olive Oil Oil Moisturiser - 8.4 oz","description":"\u003cp\u003e\u003cstrong\u003eDark and Lovely Olive Oil Oil Moisturiser\u003c\/strong\u003e is expertly formulated to nourish, soften and revive very dry hair. All the benefits of Olive Oil have been blended in this nourishing and smoothing oil moisturiser.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInfused with Olive Oil for intense nourishment.\u003c\/li\u003e\n\u003cli\u003eRevives very dry hair leaving it smooth and soft.\u003c\/li\u003e\n\u003cli\u003eGives everyday silky bounce and healthy looking shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Pour a small amount in your palm, rub hands together and apply throughout hair.\u003cbr\u003e• Do not rinse out.\u003cbr\u003e• Comb through and style as desired.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAQUA|WATER | PARAFFINUM LIQUIDUM | MINERAL OIL | GLYCERIN | PETROLATUM | CETEARYL ALCOHOL | CERA MICROCRISTALLINA | MICROCRYSTALLINE WAX | PEG-100 STEARATE | GLYCERYL STEARATE | PHENOXYETHANOL | OLEA EUROPAEA OIL | OLIVE FRUIT OIL | POLYSORBATE 60 | XANTHAN GUM | PARFUM | FRAGRANCE | ETHYLHEXGLYCERIN | SODIUM PCA | BENZYL SALICYLATE | LIMONENE | BENZYL ALCOHOL | LINALOOL | BUTYLPHENYL METHYLPROPIONAL | HEXYL CINNAMAL | COUMARIN | BENZYL BENZOATE | TCOPHEROL (F.IL C210387|1)\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Dark and Lovely","offers":[{"title":"Default Title","offer_id":44079186870590,"sku":"DL06212286","price":4.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/dark-and-lovely-olive-oil-moisturiser.jpg?v=1669097989"},{"product_id":"dark-lovely-3-in-1-shampoo","title":"Dark \u0026 Lovely - 3 in 1 Shampoo","description":"\u003cp\u003e\u003cstrong\u003eDark and Lovely 3-in-1 Shampoo\u003c\/strong\u003e features Moisture Seal Technology to purify scalp and hair, infuse moisture and detangle your hair. Enriched with Aloe Vera, does not strip your hair of moisture during cleansing.\u003c\/p\u003e\n\u003cp\u003ePerfectly cleanses, instantly detangles and fuses moisture into your hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Apply a generous amount on wet hair.\u003cbr\u003e• Massage into a rich lather.\u003cbr\u003e• Rinse off \u003cbr\u003e• Style as desired\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAloe Vera\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Dark and Lovely","offers":[{"title":"250 ml","offer_id":44079187001662,"sku":"DL11212279","price":4.49,"currency_code":"GBP","in_stock":false},{"title":"500 ml","offer_id":44079187034430,"sku":"DL11212280","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/dark-and-lovely-3-in-1-shampoo.jpg?v=1669097991"},{"product_id":"dark-lovely-color-396-luminous-blonde","title":"Dark \u0026 Lovely - Color 396 Luminous Blonde","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDark \u0026amp; Lovely Fade Resist Hair Colour\u003c\/strong\u003e achieves long-lasting, shimmering hair colour for shiny, lustrous hair with a new conditioner formulation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eFade Resist locks in brilliant shine while helping to protect hair against breakage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eDark \u0026amp; Lovely permanent hair dye just got even better with our new Moisture Seal Technology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eNEW Nourishing Care Conditioner infused with Argan Oil \u0026amp; Vitamin E. Helps protect from dryness – For All hair Types\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eNo Drip Jelly Smooth Formula\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eUp to 100% Gray Coverage.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eLocks in brillian shine to illuminate color. Vibrant, rich conditioning, color for up to 8 weeks\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"col-lg-12 col-md-12 col-sm-12 col-xs-12 pdp-info-tabs hidden-xs\"\u003e\n\u003cdiv class=\"tabs\"\u003e\n\u003cdiv class=\"tab-content clearfix\"\u003e\n\u003cdiv id=\"howtouse\" class=\"tab-pane active\" itemprop=\"description\"\u003eFull-Head Application If:\u003cbr\u003eYou have never coloured your hair or you want to change your current hair color to a darker shade.\u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e\n\u003cbr\u003e1. Prepare:\u003cbr\u003ePut on gloves. Twist off the tip of the Dark and Lovely Cream Developer applicator cap. Remove cap from the applicator bottle. Pour entire contents of the Dark and Lovely Permanent Hair colour bottle into the Dark and Lovely Cream Developer applicator bottle. Replace the applicator cap securely. Place your gloved finger over open tip. Point away from your face and shake thoroughly until color mixture is totally blended. Never leave the tip of the applicator bottle unopened after mixing. The container may burst. For Light Golden Blonde and Luminous Blonde, see special instructions inside of pack.\u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e\n\u003cbr\u003e2. Apply:\u003cbr\u003ePart dry unwashed hair into 4 sections and clip in place with plastic clips if hair is long. Apply color mixture. Squeeze the applicator bottle gently to apply color mixture beginning at the hair line in the back; then continue upward until the hair roots and entire hair line are completely covered. For hair with resistant gray, apply to gray areas first. With gloved hands, gently smooth color mixture out to the ends for even distribution making sure that every strand is covered. Do not rub into scalp. If any color mixture gets on skin, simply wipe off with towel. Do not save any unused color mixture. The container may burst.\u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e\n\u003cbr\u003e3. Timing:\u003cbr\u003eAfter completing the application, process for 20 minutes on relaxed hair or 30 minutes on natural hair (hair without any prior chemical treatment).\u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e\n\u003cbr\u003e4. Rinse Out:\u003cbr\u003eWhen processing time is up, add a little lukewarm water to your hair and work the color mixture into a lather. Rinse thoroughly until water runs clear. If color mixture gets into your eyes, rinse out quickly with water. After rinsing, towel dry.\u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e\n\u003cbr\u003e5. Condition:\u003cbr\u003eApply enough Dark and Lovely Nourishing Care Conditioner to saturate hair. Massage through hair. Leave on hair for 3 minutes. Rinse out with warm water. Save remaining Dark and Lovely Nourishing Care Conditioner for multiple applications.\u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"issue-related  FadeResistYoutubeModule1\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 text factImageHalfWidth hidden-xs\"\u003e\n\u003cdiv class=\"text-box FadeResistYoutube\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Dark and Lovely","offers":[{"title":"Default Title","offer_id":44079187067198,"sku":"DL05213032","price":5.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/Luminous-Blonde-Fade-resistant.jpg?v=1669097992"},{"product_id":"dark-lovely-color-391-brown-cinnamon","title":"Dark \u0026 Lovely - Color 391 Brown Cinnamon","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDark \u0026amp; Lovely Fade Resist Hair Colour\u003c\/strong\u003e achieves long-lasting, shimmering hair colour for shiny, lustrous hair with a new conditioner formulation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eFade Resist locks in brilliant shine while helping to protect hair against breakage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eDark \u0026amp; Lovely permanent hair dye just got even better with our new Moisture Seal Technology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eNEW Nourishing Care Conditioner infused with Argan Oil \u0026amp; Vitamin E. Helps protect from dryness – For All hair Types\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eNo Drip Jelly Smooth Formula\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eUp to 100% Gray Coverage.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eLocks in brillian shine to illuminate color. Vibrant, rich conditioning, color for up to 8 weeks\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"col-lg-12 col-md-12 col-sm-12 col-xs-12 pdp-info-tabs hidden-xs\"\u003e\n\u003cdiv class=\"tabs\"\u003e\n\u003cdiv class=\"tab-content clearfix\"\u003e\n\u003cdiv id=\"howtouse\" class=\"tab-pane active\" itemprop=\"description\"\u003eFull-Head Application If:\u003cbr\u003eYou have never coloured your hair or you want to change your current hair color to a darker shade.\u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e\n\u003cbr\u003e1. Prepare:\u003cbr\u003ePut on gloves. Twist off the tip of the Dark and Lovely Cream Developer applicator cap. Remove cap from the applicator bottle. Pour entire contents of the Dark and Lovely Permanent Hair colour bottle into the Dark and Lovely Cream Developer applicator bottle. Replace the applicator cap securely. Place your gloved finger over open tip. Point away from your face and shake thoroughly until color mixture is totally blended. Never leave the tip of the applicator bottle unopened after mixing. The container may burst. For Light Golden Blonde and Luminous Blonde, see special instructions inside of pack.\u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e\n\u003cbr\u003e2. Apply:\u003cbr\u003ePart dry unwashed hair into 4 sections and clip in place with plastic clips if hair is long. Apply color mixture. Squeeze the applicator bottle gently to apply color mixture beginning at the hair line in the back; then continue upward until the hair roots and entire hair line are completely covered. For hair with resistant gray, apply to gray areas first. With gloved hands, gently smooth color mixture out to the ends for even distribution making sure that every strand is covered. Do not rub into scalp. If any color mixture gets on skin, simply wipe off with towel. Do not save any unused color mixture. The container may burst.\u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e\n\u003cbr\u003e3. Timing:\u003cbr\u003eAfter completing the application, process for 20 minutes on relaxed hair or 30 minutes on natural hair (hair without any prior chemical treatment).\u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e\n\u003cbr\u003e4. Rinse Out:\u003cbr\u003eWhen processing time is up, add a little lukewarm water to your hair and work the color mixture into a lather. Rinse thoroughly until water runs clear. If color mixture gets into your eyes, rinse out quickly with water. After rinsing, towel dry.\u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e\n\u003cbr\u003e5. Condition:\u003cbr\u003eApply enough Dark and Lovely Nourishing Care Conditioner to saturate hair. Massage through hair. Leave on hair for 3 minutes. Rinse out with warm water. Save remaining Dark and Lovely Nourishing Care Conditioner for multiple applications.\u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"issue-related  FadeResistYoutubeModule1\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 text factImageHalfWidth hidden-xs\"\u003e\n\u003cdiv class=\"text-box FadeResistYoutube\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Dark and Lovely","offers":[{"title":"Default Title","offer_id":44079187198270,"sku":"DL05213031","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/391-Fade-resistant.jpg?v=1669097994"},{"product_id":"dark-lovely-color-386-brown-sugar","title":"Dark \u0026 Lovely - Color 386 Brown Sugar","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDark \u0026amp; Lovely Fade Resist Hair Colour\u003c\/strong\u003e achieves long-lasting, shimmering hair colour for shiny, lustrous hair with a new conditioner formulation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eFade Resist locks in brilliant shine while helping to protect hair against breakage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eDark \u0026amp; Lovely permanent hair dye just got even better with our new Moisture Seal Technology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eNEW Nourishing Care Conditioner infused with Argan Oil \u0026amp; Vitamin E. Helps protect from dryness – For All hair Types\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eNo Drip Jelly Smooth Formula\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eUp to 100% Gray Coverage.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eLocks in brillian shine to illuminate color. Vibrant, rich conditioning, color for up to 8 weeks\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"col-lg-12 col-md-12 col-sm-12 col-xs-12 pdp-info-tabs hidden-xs\"\u003e\n\u003cdiv class=\"tabs\"\u003e\n\u003cdiv class=\"tab-content clearfix\"\u003e\n\u003cdiv id=\"howtouse\" class=\"tab-pane active\" itemprop=\"description\"\u003eFull-Head Application If:\u003cbr\u003eYou have never coloured your hair or you want to change your current hair color to a darker shade.\u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e\n\u003cbr\u003e1. Prepare:\u003cbr\u003ePut on gloves. Twist off the tip of the Dark and Lovely Cream Developer applicator cap. Remove cap from the applicator bottle. Pour entire contents of the Dark and Lovely Permanent Hair colour bottle into the Dark and Lovely Cream Developer applicator bottle. Replace the applicator cap securely. Place your gloved finger over open tip. Point away from your face and shake thoroughly until color mixture is totally blended. Never leave the tip of the applicator bottle unopened after mixing. The container may burst. For Light Golden Blonde and Luminous Blonde, see special instructions inside of pack.\u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e\n\u003cbr\u003e2. Apply:\u003cbr\u003ePart dry unwashed hair into 4 sections and clip in place with plastic clips if hair is long. Apply color mixture. Squeeze the applicator bottle gently to apply color mixture beginning at the hair line in the back; then continue upward until the hair roots and entire hair line are completely covered. For hair with resistant gray, apply to gray areas first. With gloved hands, gently smooth color mixture out to the ends for even distribution making sure that every strand is covered. Do not rub into scalp. If any color mixture gets on skin, simply wipe off with towel. Do not save any unused color mixture. The container may burst.\u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e\n\u003cbr\u003e3. Timing:\u003cbr\u003eAfter completing the application, process for 20 minutes on relaxed hair or 30 minutes on natural hair (hair without any prior chemical treatment).\u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e\n\u003cbr\u003e4. Rinse Out:\u003cbr\u003eWhen processing time is up, add a little lukewarm water to your hair and work the color mixture into a lather. Rinse thoroughly until water runs clear. If color mixture gets into your eyes, rinse out quickly with water. After rinsing, towel dry.\u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e\n\u003cbr\u003e5. Condition:\u003cbr\u003eApply enough Dark and Lovely Nourishing Care Conditioner to saturate hair. Massage through hair. Leave on hair for 3 minutes. Rinse out with warm water. Save remaining Dark and Lovely Nourishing Care Conditioner for multiple applications.\u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"issue-related  FadeResistYoutubeModule1\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 text factImageHalfWidth hidden-xs\"\u003e\n\u003cdiv class=\"text-box FadeResistYoutube\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Dark and Lovely","offers":[{"title":"Default Title","offer_id":44079187263806,"sku":"DL05213030","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/Dark-And-Lovely-386.jpg?v=1669097996"},{"product_id":"dark-lovely-color-382-midnight-blue","title":"Dark \u0026 Lovely - Color 382 Midnight Blue","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDark \u0026amp; Lovely Fade Resist Hair Colour\u003c\/strong\u003e achieves long-lasting, shimmering hair colour for shiny, lustrous hair with a new conditioner formulation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eFade Resist locks in brilliant shine while helping to protect hair against breakage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eDark \u0026amp; Lovely permanent hair dye just got even better with our new Moisture Seal Technology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eNEW Nourishing Care Conditioner infused with Argan Oil \u0026amp; Vitamin E. Helps protect from dryness – For All hair Types\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eNo Drip Jelly Smooth Formula\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eUp to 100% Gray Coverage.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eLocks in brillian shine to illuminate color. Vibrant, rich conditioning, color for up to 8 weeks\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"col-lg-12 col-md-12 col-sm-12 col-xs-12 pdp-info-tabs hidden-xs\"\u003e\n\u003cdiv class=\"tabs\"\u003e\n\u003cdiv class=\"tab-content clearfix\"\u003e\n\u003cdiv id=\"howtouse\" class=\"tab-pane active\" itemprop=\"description\"\u003eFull-Head Application If:\u003cbr\u003eYou have never coloured your hair or you want to change your current hair color to a darker shade.\u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e\n\u003cbr\u003e1. Prepare:\u003cbr\u003ePut on gloves. Twist off the tip of the Dark and Lovely Cream Developer applicator cap. Remove cap from the applicator bottle. Pour entire contents of the Dark and Lovely Permanent Hair colour bottle into the Dark and Lovely Cream Developer applicator bottle. Replace the applicator cap securely. Place your gloved finger over open tip. Point away from your face and shake thoroughly until color mixture is totally blended. Never leave the tip of the applicator bottle unopened after mixing. The container may burst. For Light Golden Blonde and Luminous Blonde, see special instructions inside of pack.\u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e\n\u003cbr\u003e2. Apply:\u003cbr\u003ePart dry unwashed hair into 4 sections and clip in place with plastic clips if hair is long. Apply color mixture. Squeeze the applicator bottle gently to apply color mixture beginning at the hair line in the back; then continue upward until the hair roots and entire hair line are completely covered. For hair with resistant gray, apply to gray areas first. With gloved hands, gently smooth color mixture out to the ends for even distribution making sure that every strand is covered. Do not rub into scalp. If any color mixture gets on skin, simply wipe off with towel. Do not save any unused color mixture. The container may burst.\u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e\n\u003cbr\u003e3. Timing:\u003cbr\u003eAfter completing the application, process for 20 minutes on relaxed hair or 30 minutes on natural hair (hair without any prior chemical treatment).\u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e\n\u003cbr\u003e4. Rinse Out:\u003cbr\u003eWhen processing time is up, add a little lukewarm water to your hair and work the color mixture into a lather. Rinse thoroughly until water runs clear. If color mixture gets into your eyes, rinse out quickly with water. After rinsing, towel dry.\u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e\n\u003cbr\u003e5. Condition:\u003cbr\u003eApply enough Dark and Lovely Nourishing Care Conditioner to saturate hair. Massage through hair. Leave on hair for 3 minutes. Rinse out with warm water. Save remaining Dark and Lovely Nourishing Care Conditioner for multiple applications.\u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"issue-related  FadeResistYoutubeModule1\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 text factImageHalfWidth hidden-xs\"\u003e\n\u003cdiv class=\"text-box FadeResistYoutube\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Dark and Lovely","offers":[{"title":"Default Title","offer_id":44079187329342,"sku":"DL05213029","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/Fade-Resist-Midnight-Blue-382.jpg?v=1669097998"},{"product_id":"dark-lovely-color-380-chestnut-blonde","title":"Dark \u0026 Lovely - Color 380 Chestnut Blonde","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDark \u0026amp; Lovely Fade Resist Hair Colour\u003c\/strong\u003e achieves long-lasting, shimmering hair colour for shiny, lustrous hair with a new conditioner formulation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eFade Resist locks in brilliant shine while helping to protect hair against breakage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eDark \u0026amp; Lovely permanent hair dye just got even better with our new Moisture Seal Technology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eNEW Nourishing Care Conditioner infused with Argan Oil \u0026amp; Vitamin E. Helps protect from dryness – For All hair Types\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eNo Drip Jelly Smooth Formula\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eUp to 100% Gray Coverage.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eLocks in brillian shine to illuminate color. Vibrant, rich conditioning, color for up to 8 weeks\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"col-lg-12 col-md-12 col-sm-12 col-xs-12 pdp-info-tabs hidden-xs\"\u003e\n\u003cdiv class=\"tabs\"\u003e\n\u003cdiv class=\"tab-content clearfix\"\u003e\n\u003cdiv id=\"howtouse\" class=\"tab-pane active\" itemprop=\"description\"\u003eFull-Head Application If:\u003cbr\u003eYou have never coloured your hair or you want to change your current hair color to a darker shade.\u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e\n\u003cbr\u003e1. Prepare:\u003cbr\u003ePut on gloves. Twist off the tip of the Dark and Lovely Cream Developer applicator cap. Remove cap from the applicator bottle. Pour entire contents of the Dark and Lovely Permanent Hair colour bottle into the Dark and Lovely Cream Developer applicator bottle. Replace the applicator cap securely. Place your gloved finger over open tip. Point away from your face and shake thoroughly until color mixture is totally blended. Never leave the tip of the applicator bottle unopened after mixing. The container may burst. For Light Golden Blonde and Luminous Blonde, see special instructions inside of pack.\u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e\n\u003cbr\u003e2. Apply:\u003cbr\u003ePart dry unwashed hair into 4 sections and clip in place with plastic clips if hair is long. Apply color mixture. Squeeze the applicator bottle gently to apply color mixture beginning at the hair line in the back; then continue upward until the hair roots and entire hair line are completely covered. For hair with resistant gray, apply to gray areas first. With gloved hands, gently smooth color mixture out to the ends for even distribution making sure that every strand is covered. Do not rub into scalp. If any color mixture gets on skin, simply wipe off with towel. Do not save any unused color mixture. The container may burst.\u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e\n\u003cbr\u003e3. Timing:\u003cbr\u003eAfter completing the application, process for 20 minutes on relaxed hair or 30 minutes on natural hair (hair without any prior chemical treatment).\u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e\n\u003cbr\u003e4. Rinse Out:\u003cbr\u003eWhen processing time is up, add a little lukewarm water to your hair and work the color mixture into a lather. Rinse thoroughly until water runs clear. If color mixture gets into your eyes, rinse out quickly with water. After rinsing, towel dry.\u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e\n\u003cbr\u003e5. Condition:\u003cbr\u003eApply enough Dark and Lovely Nourishing Care Conditioner to saturate hair. Massage through hair. Leave on hair for 3 minutes. Rinse out with warm water. Save remaining Dark and Lovely Nourishing Care Conditioner for multiple applications.\u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"issue-related  FadeResistYoutubeModule1\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 text factImageHalfWidth hidden-xs\"\u003e\n\u003cdiv class=\"text-box FadeResistYoutube\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Dark and Lovely","offers":[{"title":"Default Title","offer_id":44079187362110,"sku":"DL05213028","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/Dark-and-lovely-380-chestnut-blonde.jpg?v=1669097999"},{"product_id":"dark-and-lovely-beautiful-beginnings-hair-relaxer-fine","title":"Dark \u0026 Lovely - Beautiful Beginnings Hair Relaxer","description":"\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eDark and Lovely Beautiful Beginnings\u003c\/strong\u003e \u003cstrong\u003eHair Relaxe\u003c\/strong\u003er with patented No-mistake Technology, you get optimal measuring and easy mixing every time. \u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"shell\"\u003e\n\u003cdiv class=\"product-detail-description\"\u003e\n\u003cdiv class=\"product-detail-content\"\u003e\n\u003cdiv class=\"tabs\"\u003e\n\u003cdiv class=\"tabs-body\"\u003e\n\u003cdiv class=\"tab\"\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003e(Please Note: To prevent ‘spillage during shipment’, we will open the box and re-seal the caps\/lids of all liquid items included in the package with spill-proof tape.)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eUltra care: Aloe very and Coconut oil infused in a cuddling oil moisturiser to end the relaxing process with optimal nutrition.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eHealthy straight hair: curly, frizzy dull hair turned into beautiful straight hair: silky-straight \u0026amp; healthy-looking!\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eStrength for fine hair For CHILDREN fragile hair and sensitive scalp.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eScalp Care Means:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eNo Ouch scalp protection and detangling\u003c\/li\u003e\n\u003cli\u003eNo Mistake Technology for safe relaxing\u003c\/li\u003e\n\u003cli\u003eNo-Lye for perfectly straight hair with optimal scalp comfort\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Dark and Lovely","offers":[{"title":"Fine","offer_id":44079308472638,"sku":"DL38191583-1","price":6.99,"currency_code":"GBP","in_stock":false},{"title":"Normal","offer_id":44079308505406,"sku":"DL38191583-2","price":6.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/dark-and-lovely-beautiful-beginnings-hair-relaxer-fine.jpg?v=1669099931"},{"product_id":"dark-and-lovely-relaxer-kit-super","title":"Dark \u0026 Lovely - Relaxer Kit Super","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch1 style=\"text-align: center;\"\u003eDARK AND LOVELY RELAXER KIT - SUPER \u003c\/h1\u003e\n\u003cdiv\u003e\u003cspan\u003eDark and Lovely Relaxer Kit Super with intense conditioning care, Comes with shea butter for intense nutrition and optimal shine.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003e(Please Note: To prevent ‘spillage during shipment’, we will open the box and re-seal the caps\/lids of all liquid items included in the package with spill-proof tape.)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eNew moisturising benefits to this advanced no-lye conditioning formula using a combination of natural ingredients and body enhancing polymers.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis formula infuses and seals moisturisation into each and every strand providing a soft and full finish.\u003c\/div\u003e\n\u003cdiv\u003e  \u003c\/div\u003e\n\u003cp\u003eYour hair will be silky straight and have the ultimate body and shine.\u003c\/p\u003e","brand":"Dark and Lovely","offers":[{"title":"Default Title","offer_id":44079310307646,"sku":"DL10191566","price":6.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/darkandlovelysuperrelaxer.jpg?v=1669099942"},{"product_id":"dark-and-lovely-relaxer-kit-superior-moisture-plus","title":"Dark \u0026 Lovely - Relaxer Kit Regular","description":"\u003ch2 style=\"text-align: center;\"\u003eDark And Lovely Relaxer Regular Kit\u003c\/h2\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cspan\u003eDark and Lovely Relaxer Regular with intense conditioning care, Comes with shea butter for intense nutrition and optimal shine.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003e(Please Note: To prevent ‘spillage during shipment’, we will open the box and re-seal the caps\/lids of all liquid items included in the package with spill-proof tape.)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n \n\u003cdiv style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cspan\u003eNew moisturising benefits to this advanced no-lye conditioning formula using a combination of natural ingredients and body enhancing polymers.\u003c\/span\u003e\u003c\/div\u003e\n \n\u003cdiv style=\"text-align: left;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003eThis formula infuses and seals moisturisation into each and every strand providing a soft and full finish.\u003c\/div\u003e\n \n\u003cdiv style=\"text-align: left;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003eYour hair will be silky straight and have the ultimate body and shine.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e","brand":"Dark and Lovely","offers":[{"title":"Default Title","offer_id":44079317516606,"sku":"DL10200001","price":6.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/darkandlovelyrelaxerregular.jpg?v=1669099989"},{"product_id":"dark-and-lovely-color-394-vivacious-red","title":"Dark \u0026 Lovely - Color 394 Vivacious Red","description":"\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eDark and Lovely Color 394 Vivacious Red\u003c\/strong\u003e is a vibrant-red shade that energizes your hair in rich-red colour.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eLive in red - your hair will be luscious and your colour will be arresting.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eNow with NEW extra nourishing conditioner infused with 3 fruit oils - shea, avocado and olive - to provide intense nourishment from root to tip.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFade-Resistant Rich Conditioning Color with Moisture Seal Technology.\u003c\/li\u003e\n\u003cli\u003eLocks in true-to-tone colour and shine. Up to 100% grey coverage.\u003c\/li\u003e\n\u003cli\u003eThis formula contains Dark and Lovely's exclusive Moisture Seal Technology for double the conditioning power.\u003c\/li\u003e\n\u003cli\u003eSpecially designed to help protect and relaxed.\u003c\/li\u003e\n\u003cli\u003eColour # 394 Vivacious Red by Dark and Lovely for Women.\u003c\/li\u003e\n\u003cli\u003e1 Application Hair Color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Dark and Lovely","offers":[{"title":"Default Title","offer_id":44079463530814,"sku":"DL012017411","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/394.png?v=1669101015"},{"product_id":"dark-and-lovely-color-380-light-golden-blonde","title":"Dark \u0026 Lovely - Color 384 Light Golden Blonde","description":"\u003cp\u003e\u003cstrong\u003eDark and Lovely Color 384 Light Golden Blonde\u003c\/strong\u003e is a bright blonde lightener with golden tones recommended for natural hair.\u003c\/p\u003e\n\u003cp\u003eBe bold in gold - your hair will be luxuriously soft and your colour will be sparkling with radiance.\u003c\/p\u003e\n\u003cp\u003eNow with NEW extra nourishing conditioner infused with 3 fruit oils - shea, avocado and olive - to provide intense nourishment from root to tip.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFade-Resistant Rich Conditioning Color with Moisture Seal Technology.\u003c\/li\u003e\n\u003cli\u003eLocks in true-to-tone colour and shine. Up to 100% grey coverage.\u003c\/li\u003e\n\u003cli\u003eThis formula contains Dark and Lovely's exclusive Moisture Seal Technology for double the conditioning power - specially designed to help protect relaxed and natural hair while colouring.\u003c\/li\u003e\n\u003cli\u003eColour # 384 Light Golden Blonde by Dark and Lovely for Women.\u003c\/li\u003e\n\u003cli\u003e1 Application Hair Color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eFor more information \u003c\/span\u003e\u003cspan\u003eplease \u003c\/span\u003e\u003cspan\u003echeck the official website of the brand\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePackaging of the product may vary\u003c\/span\u003e\u003c\/p\u003e","brand":"Dark and Lovely","offers":[{"title":"Default Title","offer_id":44079463694654,"sku":"DL012017410","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/384.png?v=1669101016"},{"product_id":"dark-and-lovely-color-379-golden-bronze","title":"Dark \u0026 Lovely - Color 379 Golden Bronze","description":"\u003cp\u003e\u003cstrong\u003eDark and Lovely Color 379 Golden Bronze\u003c\/strong\u003e is a burnished bronze shade with gold undertones for an opulent gold finish.\u003c\/p\u003e\n\u003cp\u003eYour hair will be satiny soft and your colour will be glossy and rich.\u003c\/p\u003e\n\u003cp\u003eNow with NEW extra nourishing conditioner infused with 3 fruit oils - shea, avocado and olive - to provide intense nourishment from root to tip.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eFade-Resistant Rich Conditioning Color with Moisture Seal Technology.\u003c\/li\u003e\n\u003cli\u003eLocks in true-to-tone colour and shine. Up to 100% grey coverage.\u003c\/li\u003e\n\u003cli\u003eThis formula contains Dark and Lovely's exclusive Moisture Seal Technology for double the conditioning power - specially designed to help protect relaxed and natural hair while colouring.\u003c\/li\u003e\n\u003cli\u003eColour # 379 Golden Bronze by Dark and Lovely for Women.\u003c\/li\u003e\n\u003cli\u003e1 Application Hair Color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Dark and Lovely","offers":[{"title":"Default Title","offer_id":44079463792958,"sku":"DL012017409","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/379.png?v=1669101018"},{"product_id":"dark-and-lovely-color-378-honey-blonde","title":"Dark \u0026 Lovely - Color 378 Honey Blonde","description":"\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eDark and Lovely Color 378 Honey Blonde\u003c\/strong\u003e is a warm golden shade with flecks of amber.\u003c\/p\u003e\n\u003cp\u003eSweeten the mood with honey - your hair will be soft and your colour will be invitingly alluring.\u003c\/p\u003e\n\u003cp\u003eNow with NEW extra nourishing conditioner infused with 3 fruit oils - shea, avocado and olive - to provide intense nourishment from root to tip.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFade-Resistant Rich Conditioning Color with Moisture Seal Technology.\u003c\/li\u003e\n\u003cli\u003eLocks in true-to-tone colour and shine. Up to 100% grey coverage.\u003c\/li\u003e\n\u003cli\u003eThis formula contains Dark and Lovely's exclusive Moisture Seal Technology for double the conditioning power - specially designed to help protect relaxed and natural hair while colouring.\u003c\/li\u003e\n\u003cli\u003eColour # 378 Honey Blonde by Dark and Lovely for Women.\u003c\/li\u003e\n\u003cli\u003e1 Application Hair Color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eFor more information \u003c\/span\u003e\u003cspan\u003eplease \u003c\/span\u003e\u003cspan\u003echeck the official website of the brand\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePackaging of the product may vary\u003c\/span\u003e\u003c\/p\u003e","brand":"Dark and Lovely","offers":[{"title":"Default Title","offer_id":44079463858494,"sku":"DL012017408","price":5.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/378.png?v=1669101019"},{"product_id":"dark-and-lovely-color-377-sun-kissed-brown","title":"Dark \u0026 Lovely - Color 377 Sun Kissed Brown","description":"\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eDark and Lovely Color 377 Sun Kissed Brown\u003c\/strong\u003e is a soft brown hue with hints of golden lights. Illuminate the room with kissable colour - your hair will be luxurious and your colour will glow. Now with NEW extra nourishing conditioner infused with 3 fruit oils - shea, avocado and olive - to provide intense nourishment from root to tip.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFade-Resistant Rich Conditioning Color with Moisture Seal Technology.\u003c\/li\u003e\n\u003cli\u003eLocks in true-to-tone colour and shine. Up to 100% grey coverage.\u003c\/li\u003e\n\u003cli\u003eThis formula contains Dark and Lovely's exclusive Moisture Seal Technology for double the conditioning power - specially designed to help protect relaxed and natural hair while colouring.\u003c\/li\u003e\n\u003cli\u003eColour # 377 Sun Kiss Brown by Dark and Lovely for Women.\u003c\/li\u003e\n\u003cli\u003e1 Application Hair Color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eFor more information \u003c\/span\u003e\u003cspan\u003eplease \u003c\/span\u003e\u003cspan\u003echeck the official website of the brand\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePackaging of the product may vary\u003c\/span\u003e\u003c\/p\u003e","brand":"Dark and Lovely","offers":[{"title":"Default Title","offer_id":44079463989566,"sku":"DL012017407","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/377.png?v=1669101020"},{"product_id":"dark-and-lovely-color-376-red-hot-rhythm","title":"Dark \u0026 Lovely - Color 376 Red Hot Rhythm","description":"\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eDark and Lovely Color 376 Red Hot Rhythm\u003c\/strong\u003e is a light coppery-red shade that sets your hair ablaze.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eStep to the beat of your own drum - your hair will be silky smooth and your colour will be red hot!\u003c\/p\u003e\n\u003cp\u003eNow with NEW extra nourishing conditioner infused with 3 fruit oils - shea, avocado and olive - to provide intense nourishment from root to tip.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFade-Resistant Rich Conditioning Color with Moisture Seal Technology.\u003c\/li\u003e\n\u003cli\u003eLocks in true-to-tone colour and shine. Up to 100% grey coverage.\u003c\/li\u003e\n\u003cli\u003eThis formula contains Dark and Lovely's exclusive Moisture Seal Technology for double the conditioning power - specially designed to help protect relaxed and natural hair while colouring.\u003c\/li\u003e\n\u003cli\u003eColour # 376 Red Hot Rhythm by Dark and Lovely for Women.\u003c\/li\u003e\n\u003cli\u003e1 Application Hair Color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eFor more information \u003c\/span\u003e\u003cspan\u003eplease \u003c\/span\u003e\u003cspan\u003echeck the official website of the brand\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePackaging of the product may vary\u003c\/span\u003e\u003c\/p\u003e","brand":"Dark and Lovely","offers":[{"title":"Default Title","offer_id":44079464087870,"sku":"DL012017406","price":5.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/376.png?v=1669101021"},{"product_id":"dark-and-lovely-color-374-rich-auburn","title":"Dark \u0026 Lovely - Color 374 Rich Auburn","description":"\u003cp class=\"tabs\" style=\"text-align: left;\"\u003e\u003cstrong\u003eDark and Lovely Color 374 Rich Auburn\u003c\/strong\u003e is a soft red hue with medium-brown tones for subtle, versatile colour. Your hair will be soft to touch and your colour will be captivating. Now with NEW extra nourishing conditioner infused with 3 fruit oils - shea, avocado, and olive - to provide intense nourishment from root to tip.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp class=\"moredetails\"\u003eMore Details\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eFade-Resistant Rich Conditioning Color with Moisture Seal Technology.\u003c\/li\u003e\n\u003cli\u003eLocks in true-to-tone colour and shine. Up to 100% grey coverage.\u003c\/li\u003e\n\u003cli\u003eThis formula contains Dark and Lovely's exclusive Moisture Seal Technology for double the conditioning power - specially designed to help protect relaxed and natural hair while colouring.\u003c\/li\u003e\n\u003cli\u003eColour # 374 Rich Auburn by Dark and Lovely for Women.\u003c\/li\u003e\n\u003cli\u003e1 Application Hair Color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eFor more information \u003c\/span\u003e\u003cspan\u003eplease \u003c\/span\u003e\u003cspan\u003echeck the official website of the brand\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePackaging of the product may vary\u003c\/span\u003e\u003c\/p\u003e","brand":"Dark and Lovely","offers":[{"title":"Default Title","offer_id":44079464251710,"sku":"DL012017405","price":5.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/374.png?v=1669101023"},{"product_id":"dark-and-lovely-color-373-brown-sable","title":"Dark \u0026 Lovely - Color 373 Brown Sable","description":"\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eDark and Lovely Color 373 Brown Sable\u003c\/strong\u003e richly coats your tresses in warm dark brown colour. Your hair will be soft to the touch and tantalizing to the eye. Now with NEW extra nourishing conditioner infused with 3 fruit oils - shea, avocado and olive - to provide intense nourishment from root to tip.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFade-Resistant Rich Conditioning Color with Moisture Seal Technology.\u003c\/li\u003e\n\u003cli\u003eLocks in true-to-tone colour and shine. Up to 100% grey coverage.\u003c\/li\u003e\n\u003cli\u003eThis formula contains Dark and Lovely's exclusive Moisture Seal Technology for double the conditioning power - specially designed to help protect relaxed and natural hair while colouring.\u003c\/li\u003e\n\u003cli\u003eColour # 373 Brown Sable by Dark and Lovely for Women.\u003c\/li\u003e\n\u003cli\u003e1 Application Hair Color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eFor more information \u003c\/span\u003e\u003cspan\u003eplease \u003c\/span\u003e\u003cspan\u003echeck the official website of the brand\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePackaging of the product may vary\u003c\/span\u003e\u003c\/p\u003e","brand":"Dark and Lovely","offers":[{"title":"Default Title","offer_id":44079464317246,"sku":"DL012017404","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/373.png?v=1669101024"},{"product_id":"dark-and-lovely-color-372-natural-black","title":"Dark \u0026 Lovely - Color 372 Natural Black","description":"\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eDark and Lovely Color 372 Natural Black\u003c\/strong\u003e is a soft-black shade that richly coats your hair in warm ebony tones. Your colour will be classic and elegant with black sophistication. Now with NEW extra nourishing conditioner infused with 3 fruit oils - shea, avocado and olive - to provide intense nourishment from root to tip.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFade-Resistant Rich Conditioning Color with Moisture Seal Technology.\u003c\/li\u003e\n\u003cli\u003eLocks in true-to-tone colour and shine. Up to 100% grey coverage.\u003c\/li\u003e\n\u003cli\u003eThis formula contains Dark and Lovely's exclusive Moisture Seal Technology for double the conditioning power - specially designed to help protect relaxed and natural hair while colouring.\u003c\/li\u003e\n\u003cli\u003eColour # 372 Natural Black by Dark and Lovely for Women.\u003c\/li\u003e\n\u003cli\u003e1 Application Hair Color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eFor more information \u003c\/span\u003e\u003cspan\u003eplease \u003c\/span\u003e\u003cspan\u003echeck the official website of the brand\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePackaging of the product may vary\u003c\/span\u003e\u003c\/p\u003e","brand":"Dark and Lovely","offers":[{"title":"Default Title","offer_id":44079464448318,"sku":"DL012017403","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/372.png?v=1669101025"},{"product_id":"dark-and-lovely-color-371-jet-black","title":"Dark \u0026 Lovely - Color 371 Jet Black","description":"\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eDark and Lovely Color 371 Jet Black\u003c\/strong\u003e is a deep-black shade which shimmers like polished onyx, leaving your hair shiny and lustrous. Regal as a queen, elegant in black, your colour will be sleek and stylish in black magnificence. Now with NEW extra nourishing conditioner infused with 3 fruit oils - shea, avocado and olive - to provide intense nourishment from the root tip.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFade-Resistant Rich Conditioning Color with Moisture Seal Technology.\u003c\/li\u003e\n\u003cli\u003eLocks in true-to-tone colour and shine. Up to 100% grey coverage.\u003c\/li\u003e\n\u003cli\u003eThis formula contains Dark and Lovely's exclusive Moisture Seal Technology for double the conditioning power - specially designed to help protect relaxed and natural hair while colouring.\u003c\/li\u003e\n\u003cli\u003eColour # 371 Jet Black by Dark and Lovely for Women.\u003c\/li\u003e\n\u003cli\u003e1 Application Hair Color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eFor more information \u003c\/span\u003e\u003cspan\u003eplease \u003c\/span\u003e\u003cspan\u003echeck the official website of the brand\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePackaging of the product may vary\u003c\/span\u003e\u003c\/p\u003e","brand":"Dark and Lovely","offers":[{"title":"Default Title","offer_id":44079464808766,"sku":"DL012017402","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/371.png?v=1669101027"},{"product_id":"dark-and-lovely-healthy-gloss-5-moisture-shampoo-8-4oz","title":"Dark \u0026 Lovely - Healthy Gloss 5 Moisture Shampoo","description":"\u003ch2 style=\"text-align: center;\"\u003eDark and Lovely - Healthy Gloss 5 Moisture Shampoo\u003c\/h2\u003e\n\u003cp\u003eDark and Lovely Healthy Gloss 5 Moisture Shampoo will gently cleanse your hair and scalp without stripping.\u003c\/p\u003e\n\u003cp\u003eThis shampoo will Instantly transforms dry strands with more moisture, without build-up.\u003c\/p\u003e\n\u003cp\u003eGloss 5 Moisture Shampoo gently cleanses your hair and scalp without stripping or flaking.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e Transforms each strand with more moisture \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e For strong, shiny and silky hair \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e With no build-up \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e Provides moisture, shine, strength, softness and body to the hairs\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dark and Lovely","offers":[{"title":"13.5","offer_id":44079465759038,"sku":"DL112017431","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/Dark-and-Lovely-Healthy-Gloss-5-Moisture-Shampoo.jpg?v=1669101038"},{"product_id":"dark-and-lovely-ouchless-detangler-spray","title":"Dark \u0026 Lovely - Beautiful Beginnings Ouchless Detangler - 8.7oz","description":"\u003ch2 style=\"text-align: center;\"\u003eDark and Lovely - Ouchless Detangler - 8.7oz\u003c\/h2\u003e\n\u003cp\u003eDark and Lovely Ouchless Detangler is a detangling mist enriched with soothing aloe vera and nutritive coconut oil.\u003c\/p\u003e\n\u003cp\u003eThis detangler spray will make combing your child's hair easy.\u003c\/p\u003e\n\u003cp\u003eIt also helps to reduce knots, tugging and provides protection against breakage due to brushing.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Dark and Lovely","offers":[{"title":"Default Title","offer_id":44079490302270,"sku":"DL0217663","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/Dark-and-lovely-ouchless-detangler-spray.jpg?v=1669101325"}],"url":"https:\/\/blackhaircare.co.uk\/collections\/dark-and-lovely.oembed","provider":"Black Hair Care","version":"1.0","type":"link"}