{"product_id":"as-i-am-cleansing-pudding-8oz","title":"As I Am - Cleansing Pudding - 8oz","description":"\u003ch2 id=\"productusage\" class=\"edit\" style=\"text-align: center;\"\u003eAs I Am - Cleansing Pudding - 8oz\u003c\/h2\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eAs I Am Cleansing Pudding is a rich sulfate-free creamy moisturizing beauty bath for your hair! Contains a special blend of natural ingredients, including saw palmetto and phytosterols, that helps to eliminate DHT build-up from the scalp, and promote healthy hair growth from the follicular level.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e: \u003c\/p\u003e\n\u003cdiv class=\"edit\"\u003e\n\u003cul\u003e\n\u003cli id=\"n101\"\u003eWet hair thoroughly.\u003c\/li\u003e\n\u003cli id=\"n102\"\u003eRub a liberal amount of palms and distribute throughout hair.\u003c\/li\u003e\n\u003cli id=\"n103\"\u003eLather product through hair and massage into scalp.\u003c\/li\u003e\n\u003cli id=\"n104\"\u003eCarefully detangle hair with a wide-tooth comb.\u003c\/li\u003e\n\u003cli id=\"n105\"\u003eLeave for 3-5 minutes in order to eliminate shedding scalp debris.\u003c\/li\u003e\n\u003cli id=\"n106\"\u003eRinse well.\u003c\/li\u003e\n\u003cli id=\"n107\"\u003eRepeat only if necessary to remove excessive product build up.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eStyling Tips\u003c\/strong\u003e: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli id=\"n110\"\u003eMake sure to detangle completely during either the shampoo step or the conditioning step, while the hair is soaking wet and saturated with the cleanser lather or the conditioner you are using. Gently detangle with a wide toothed comb or, if you prefer, a paddle brush. Only after detangling should you proceed to the final rinse.\u003c\/li\u003e\n\u003cli id=\"n111\"\u003eWhile shampooing, keep hair in a smooth downward alignment as you lather. Doing otherwise, (bunching, scrubbing, vigorous scrunching, etc.), may cause extensive tangling.\u003c\/li\u003e\n\u003cli id=\"n112\"\u003eIf you have a build-up of oils and styling products, remove them with As I Am Cleansing Pudding (sulphate-free low poo). To maintain a healthy moisture balance, cleanse with As I Am Coconut Co-Wash Cleansing Conditioner when hair and scalp require only a gentle cleansing.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079482470718,"sku":"AA2817780","price":8.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_Cleansing_Pudding_-_8oz.png?v=1669101229","url":"https:\/\/blackhaircare.co.uk\/products\/as-i-am-cleansing-pudding-8oz","provider":"Black Hair Care","version":"1.0","type":"link"}