{"product_id":"as-i-am-so-much-moisture-hydrating-lotion-8oz","title":"As I Am - So Much Moisture Hydrating Lotion - 8oz","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"ui-title-bar__title\" style=\"text-align: center;\"\u003eAs I Am - So Much Moisture Hydrating Lotion - 8oz\u003c\/h2\u003e\n\u003cp\u003eNatural textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull, feels rough, is difficult to style and resists efforts to define the coil pattern. So Much Moisture! is a glycerin-rich formula, enhanced with natural botanical extracts, providing deep hydration and incredible softness. As I Am So Much Moisture Hydrating Lotion also contains royal jelly, a natural substance collected from queen honey bees, known for moisturising hair and rejuvenating the scalp.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply hydrating.\u003c\/li\u003e\n\u003cli\u003eProvides incredible softness. \u003c\/li\u003e\n\u003cli\u003eEnables very easy root lifting when styling with a styling pick.\u003c\/li\u003e\n\u003cli\u003eAllows great stretch to better reflect the length of hair. (Free-textured styles like puff, fro’hawks and afros are bigger and better!)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor undefined textured styling,\u003c\/strong\u003e when coil definition is not a key element, (e.g. afros, pony puffs, frohawks, etc.)\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePump into palms and gently massage throughout clean, conditioned hair\u003c\/li\u003e\n\u003cli\u003eApply on hair nearest the scalp to ease lifting with styling pick\u003c\/li\u003e\n\u003cli\u003eAdd lots of fullness\u003c\/li\u003e\n\u003cli\u003eDiscourage shrinkage\u003c\/li\u003e\n\u003cli\u003eCan be re-applied daily or whenever needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFor moisturizing coil-defined styles\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCleanse with one of the As I Am cleansers and apply As I Am Leave-In Conditioner\u003c\/li\u003e\n\u003cli\u003eDistribute a small amount of So Much Moisture! TM throughout hair\u003c\/li\u003e\n\u003cli\u003eProceed to style as usual. Keep in mind that after application, you will need a Twist Cream or Gel to define and hold your coil pattern.\u003c\/li\u003e\n\u003cli\u003eFor daily use, refrain from over-applying if your desire is to retain coil definition.\u003c\/li\u003e\n\u003cli\u003eIf hair feels dry, rub a small dab within palms and pat along the dampened top layer of your style. The glycerin in the formula will attract moisture from the air and onto your hair.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":44079430533438,"sku":"AA062017081","price":9.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/As_I_Am_-_So_Much_Moisture_Hydrating_Lotion_-_8oz.png?v=1669100745","url":"https:\/\/blackhaircare.co.uk\/products\/as-i-am-so-much-moisture-hydrating-lotion-8oz","provider":"Black Hair Care","version":"1.0","type":"link"}