{"product_id":"dark-lovely-color-326-berry-burgundy","title":"Dark \u0026 Lovely - Color 326 Berry Burgundy","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDark \u0026amp; Lovely Fade Resist Hair Colour\u003c\/strong\u003e achieves long-lasting, shimmering hair colour for shiny, lustrous hair with a new conditioner formulation.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFade Resist locks in brilliant shine while helping to protect hair against breakage.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDark \u0026amp; Lovely permanent hair dye just got even better with our new Moisture Seal Technology.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNEW Nourishing Care Conditioner infused with Argan Oil \u0026amp; Vitamin E. Helps protect from dryness – For All hair Types\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNo Drip Jelly Smooth Formula\u003cbr data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUp to 100% Gray Coverage.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLocks in brillian shine to illuminate color. Vibrant, rich conditioning, color for up to 8 weeks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFull-Head Application If:\u003cbr data-mce-fragment=\"1\"\u003e You have never coloured your hair or you want to change your current hair color to a darker shade.\u003c\/p\u003e\n\u003col data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e Prepare:\u003cbr data-mce-fragment=\"1\"\u003e Put on gloves. Twist off the tip of the Dark and Lovely Cream Developer applicator cap. Remove cap from the applicator bottle. Pour entire contents of the Dark and Lovely Permanent Hair colour bottle into the Dark and Lovely Cream Developer applicator bottle. Replace the applicator cap securely. Place your gloved finger over open tip. Point away from your face and shake thoroughly until color mixture is totally blended. Never leave the tip of the applicator bottle unopened after mixing. The container may burst. For Light Golden Blonde and Luminous Blonde, see special instructions inside of pack.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e Apply:\u003cbr data-mce-fragment=\"1\"\u003e Part dry unwashed hair into 4 sections and clip in place with plastic clips if hair is long. Apply color mixture. Squeeze the applicator bottle gently to apply color mixture beginning at the hair line in the back; then continue upward until the hair roots and entire hair line are completely covered. For hair with resistant gray, apply to gray areas first. With gloved hands, gently smooth color mixture out to the ends for even distribution making sure that every strand is covered. Do not rub into scalp. If any color mixture gets on skin, simply wipe off with towel. Do not save any unused color mixture. The container may burst.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e Timing:\u003cbr data-mce-fragment=\"1\"\u003e After completing the application, process for 20 minutes on relaxed hair or 30 minutes on natural hair (hair without any prior chemical treatment).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e Rinse Out:\u003cbr data-mce-fragment=\"1\"\u003e When processing time is up, add a little lukewarm water to your hair and work the color mixture into a lather. Rinse thoroughly until water runs clear. If color mixture gets into your eyes, rinse out quickly with water. After rinsing, towel dry.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e Condition:\u003cbr data-mce-fragment=\"1\"\u003e Apply enough Dark and Lovely Nourishing Care Conditioner to saturate hair. Massage through hair. Leave on hair for 3 minutes. Rinse out with warm water. Save remaining Dark and Lovely Nourishing Care Conditioner for multiple applications.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e","brand":"Dark and Lovely","offers":[{"title":"Default Title","offer_id":44079054029118,"sku":"","price":5.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/BerryBurgundyDarkAndLovely.jpg?v=1669097012","url":"https:\/\/blackhaircare.co.uk\/products\/dark-lovely-color-326-berry-burgundy","provider":"Black Hair Care","version":"1.0","type":"link"}