{"product_id":"dark-lovely-color-386-brown-sugar","title":"Dark \u0026 Lovely - Color 386 Brown Sugar","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDark \u0026amp; Lovely Fade Resist Hair Colour\u003c\/strong\u003e achieves long-lasting, shimmering hair colour for shiny, lustrous hair with a new conditioner formulation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eFade Resist locks in brilliant shine while helping to protect hair against breakage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eDark \u0026amp; Lovely permanent hair dye just got even better with our new Moisture Seal Technology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eNEW Nourishing Care Conditioner infused with Argan Oil \u0026amp; Vitamin E. Helps protect from dryness – For All hair Types\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eNo Drip Jelly Smooth Formula\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eUp to 100% Gray Coverage.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eLocks in brillian shine to illuminate color. Vibrant, rich conditioning, color for up to 8 weeks\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"col-lg-12 col-md-12 col-sm-12 col-xs-12 pdp-info-tabs hidden-xs\"\u003e\n\u003cdiv class=\"tabs\"\u003e\n\u003cdiv class=\"tab-content clearfix\"\u003e\n\u003cdiv id=\"howtouse\" class=\"tab-pane active\" itemprop=\"description\"\u003eFull-Head Application If:\u003cbr\u003eYou have never coloured your hair or you want to change your current hair color to a darker shade.\u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e\n\u003cbr\u003e1. Prepare:\u003cbr\u003ePut on gloves. Twist off the tip of the Dark and Lovely Cream Developer applicator cap. Remove cap from the applicator bottle. Pour entire contents of the Dark and Lovely Permanent Hair colour bottle into the Dark and Lovely Cream Developer applicator bottle. Replace the applicator cap securely. Place your gloved finger over open tip. Point away from your face and shake thoroughly until color mixture is totally blended. Never leave the tip of the applicator bottle unopened after mixing. The container may burst. For Light Golden Blonde and Luminous Blonde, see special instructions inside of pack.\u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e\n\u003cbr\u003e2. Apply:\u003cbr\u003ePart dry unwashed hair into 4 sections and clip in place with plastic clips if hair is long. Apply color mixture. Squeeze the applicator bottle gently to apply color mixture beginning at the hair line in the back; then continue upward until the hair roots and entire hair line are completely covered. For hair with resistant gray, apply to gray areas first. With gloved hands, gently smooth color mixture out to the ends for even distribution making sure that every strand is covered. Do not rub into scalp. If any color mixture gets on skin, simply wipe off with towel. Do not save any unused color mixture. The container may burst.\u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e\n\u003cbr\u003e3. Timing:\u003cbr\u003eAfter completing the application, process for 20 minutes on relaxed hair or 30 minutes on natural hair (hair without any prior chemical treatment).\u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e\n\u003cbr\u003e4. Rinse Out:\u003cbr\u003eWhen processing time is up, add a little lukewarm water to your hair and work the color mixture into a lather. Rinse thoroughly until water runs clear. If color mixture gets into your eyes, rinse out quickly with water. After rinsing, towel dry.\u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e\n\u003cbr\u003e5. Condition:\u003cbr\u003eApply enough Dark and Lovely Nourishing Care Conditioner to saturate hair. Massage through hair. Leave on hair for 3 minutes. Rinse out with warm water. Save remaining Dark and Lovely Nourishing Care Conditioner for multiple applications.\u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"tab-pane active\" itemprop=\"description\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"issue-related  FadeResistYoutubeModule1\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 text factImageHalfWidth hidden-xs\"\u003e\n\u003cdiv class=\"text-box FadeResistYoutube\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Dark and Lovely","offers":[{"title":"Default Title","offer_id":44079187263806,"sku":"DL05213030","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/Dark-And-Lovely-386.jpg?v=1669097996","url":"https:\/\/blackhaircare.co.uk\/products\/dark-lovely-color-386-brown-sugar","provider":"Black Hair Care","version":"1.0","type":"link"}