{"product_id":"keracare-1st-lather-shampoo-8oz","title":"KeraCare - 1st Lather Shampoo - 8oz","description":"\u003ch1\u003eKeraCare - 1st Lather Shampoo - 8oz\u003c\/h1\u003e\n\u003cp\u003eKeraCare 1st Lather Shampoo cleans hair thoroughly and effectively removes build-up from styling products. A deep cleanser designed for use prior to a conditioning shampoo.\u003cbr\u003e\u003cbr\u003eProduces a rich lather to cleanse hair of hairspray, gels, and oils without stripping the hair of natural oils. Beautifully prepares hair for a second sudsing with a conditioning shampoo. Hair better responds to conditioning treatments and to final styling. Suitable for all hair textures. Available in Gallon, 32 fl. oz. and 8 fl. oz. sizes.\u003cbr\u003e\u003cbr\u003eBenefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCleans hair of oil, dirt and styling product build-ups.\u003c\/li\u003e\n\u003cli\u003eHelps hair absorb conditioners during a second shampoo with KeraCare shampoos.\u003c\/li\u003e\n\u003cli\u003eDoes not promote dryness and leaves no dulling film.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003eHow to use: Rub an ample amount of 1st Lather Shampoo between palms and distribute throughout wet hair. Work up a rich lather. Rinse and shampoo a second time with the KeraCare shampoo of choice. Rinse thoroughly and proceed to condition hair. Use when hair seems coated and does not curl or hold a curl as well as it normally does. Also use when hairstyle seems weighed down, coated and not as soft and moveable as usual.\u003c\/p\u003e","brand":"KeraCare","offers":[{"title":"Default Title","offer_id":44079383413054,"sku":"KC1120181121","price":11.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/KeraCare_-_1st_Lather_Shampoo_-_8oz.png?v=1669100461","url":"https:\/\/blackhaircare.co.uk\/products\/keracare-1st-lather-shampoo-8oz","provider":"Black Hair Care","version":"1.0","type":"link"}