{"product_id":"keracare-first-lather-shampoo-950ml","title":"KeraCare - 1st Lather Shampoo - 32oz","description":"\u003ch1\u003eKeraCare - 1st Later Shampoo - 32oz\u003c\/h1\u003e\n\u003cp\u003eKeraCare 1st Later Shampoo cleans hair thoroughly and effectively removes build-up from styling products.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eProduces a rich lather to cleanse hair of hairspray, gels and oils without stripping the hair of natural oils. Beautifully prepares hair for a second sudsing with a conditioning shampoo. Hair better responds to conditioning treatments and to final styling. Suitable for all hair textures. \u003c\/p\u003e\n\u003cp\u003eDirections: Rub an ample amount of 1st Lather Shampoo between palms and distribute throughout wet hair.  Work up a rich lather.  Rinse and shampoo a second time with the KeraCare shampoo of choice.  Rinse thoroughly and proceed to condition hair.  Use when hair seems coated and does not curl or hold a curl as well as it normally does.  Also use when hairstyle seems weighed down, coated and not as soft and moveable as usual.\u003c\/p\u003e","brand":"KeraCare","offers":[{"title":"Default Title","offer_id":44079488860478,"sku":"KC1117628","price":27.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/3089\/0302\/products\/KeraCare_-_1st_Lather_Shampoo_-_32oz.png?v=1669101308","url":"https:\/\/blackhaircare.co.uk\/products\/keracare-first-lather-shampoo-950ml","provider":"Black Hair Care","version":"1.0","type":"link"}