African Pride Collection

African Pride makes hair care for natural coils, curls and textured hair, built around oil and butter blends such as coconut and honey, olive oil and shea butter. Start with the Moisture Miracle Aloe & Coconut Water Pre-Shampoo, the step that softens and detangles dry hair before you wash, then build the rest of your routine from the ranges below.

Free UK delivery on orders of £50 or more, with same-day despatch on orders placed before 2pm, Monday to Friday.

Shop African Pride by range: Moisture Miracle · Olive Miracle · Shea Miracle · Black Castor Miracle · Dream Kids

Shop by need: Leave-In Conditioners · Shampoos & Conditioners · Braid & Scalp Care

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Which African Pride range is right for you?

African Pride Collection FAQs

Who makes African Pride?

African Pride is made by Strength of Nature, a US hair care company with its own manufacturing in Savannah, Georgia. Strength of Nature also makes Motions, Just for Me and Profectiv. Black Hair Care stocks African Pride in the UK.

Is African Pride good for natural hair?

Yes. African Pride makes hair care for natural coils, curls and textured hair. Moisture Miracle is for dry coils and curls, Shea Miracle for soft, defined curls, Black Castor Miracle for braids and protective styles, and Olive Miracle for hair that breaks easily, including relaxed and heat-styled hair.

Which African Pride products should I start with?

Start with the Moisture Miracle Aloe & Coconut Water Pre-Shampoo if your hair is dry and tangles on wash day. Then add the Honey & Coconut Oil Shampoo, the Honey, Chocolate & Coconut Oil Conditioner, the Coconut Milk & Honey Leave-In and the Shea Butter & Flaxseed Oil Curling Cream to style.

What does the African Pride Pre-Shampoo do?

The African Pride Moisture Miracle Pre-Shampoo detangles dry hair before you wash it. You apply it to dry hair, where aloe vera and coconut water give slip for your fingers or a comb, then rinse and shampoo. For very dry or tangled hair, the directions say to leave it on for 15 to 30 minutes first.

Which African Pride leave-in conditioner should I choose?

Choose by what your hair needs. The Moisture Miracle Coconut Milk & Honey Leave-In is a light spray for refreshing curls between washes. The Coconut Oil & Baobab Oil Leave-In Cream gives deeper moisture. The Shea Miracle Moisture Intense Leave-In suits mixed textures and transitioning hair, and the Olive Miracle Anti-Breakage Leave-In suits hair that breaks easily.

Is there an African Pride range for children?

Yes. Dream Kids is African Pride's range for children's hair, made with olive oil. It includes a detangling shampoo and conditioner, an instant moisture detangler spray, Miracle Creme and Quick Bounce.

Where can I buy African Pride in the UK?

You can buy African Pride at Black Hair Care, which stocks the Moisture Miracle, Olive Miracle, Shea Miracle, Black Castor Miracle and Dream Kids ranges. Order before 2pm, Monday to Friday, for same-day despatch, with free UK delivery on orders of £50 or more.