Dark & Lovely 372 Natural Black Permanent Hair Dye

Your black has gone dull and brassy at the ends, or greys are showing through at the hairline.

Dark & Lovely Natural Black 372 is a soft black that coats hair in warm ebony tones, in a permanent, fade-resistant hair colour with up to 100% grey coverage.

Colouring at home can leave hair feeling dry, and a shade that fades fast means colouring again sooner than you want.

Dark & Lovely's Moisture Seal Technology is designed to help protect relaxed and natural hair while you colour, and locks in true-to-tone colour and shine.

The conditioner in the box is infused with three oils: shea, avocado and olive, to help leave hair soft after colouring.

Who it suits

Relaxed and natural hair, including hair with greys.

How to use

1. Do the allergy alert test described in the pack instructions before you colour.
2. Put on the gloves, add the colour to the developer bottle, close it and shake until fully mixed.
3. Section dry, unwashed hair. Apply from the back hairline upwards, covering roots and hairline first; on resistant greys, apply there first.
4. Smooth through to the ends with gloved hands and process for the time in the pack instructions.
5. Add a little lukewarm water, work into a lather and rinse until the water runs clear.
6. Apply the conditioner, leave for 3 minutes, then rinse. Save the rest for later use.

Follow the full instructions and warnings in your pack. They take priority over this summary.

What's in the box

One application kit: colour, developer, conditioner, gloves and instructions.

FAQs

How long does Dark & Lovely hair dye last?

Dark & Lovely says its Fade Resist colour lasts up to 8 weeks. It is permanent, so it grows out rather than washing out.

Do I wash my hair after using Dark & Lovely hair dye?

Rinse with lukewarm water until the water runs clear, then use the conditioner from the box for 3 minutes and rinse again. Follow the timings in your pack instructions.

What is the difference between Natural Black and Jet Black?

Natural Black 372 is a softer black with warm ebony tones. Jet Black 371 is a deeper black with an onyx-like shine. Choose Natural Black for a softer look and Jet Black for the darkest finish.

Where can I buy Dark & Lovely Natural Black 372 in the UK?

Right here at Black Hair Care, with fully tracked UK delivery on every order.

Shop every shade in Dark & Lovely Hair Colour.

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Order before 2pm, Monday to Friday, for same-day despatch, with free UK delivery on orders of £50 or more.