Dark and Lovely Hair Colour

Shop Dark & Lovely Hair Colour at Black Hair Care: long-lasting, conditioning permanent hair dye in a wide range of rich, vibrant shades.

Choose from Jet Black and Natural Black to Rich Auburn, Honey Blonde, Chestnut Blonde, Berry Burgundy, Vivacious Red, Midnight Blue and many more.

Formulated with moisturisers to colour without leaving hair dry or dull, Dark & Lovely delivers bold, healthy-looking colour that lasts.

Browse all Dark & Lovely shades below, with free UK delivery on orders of £50 or more.

Not sure which shade to choose? See the shade guide below the products.
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Find your Dark & Lovely shade

Every shade here is a permanent colour with up to 100% grey coverage, according to Dark & Lovely.

Blacks

Browns

Reds and burgundy

Blondes and golds

Bold colours

Always do the allergy alert test described in the pack instructions before you colour.

Dark and Lovely Hair Colour FAQs

How long does Dark & Lovely hair dye last?

Dark & Lovely says its Fade Resist colour lasts up to 8 weeks. It is permanent, so it grows out rather than washing out.

Is Dark & Lovely a good hair dye?

Dark & Lovely Fade Resist is a permanent colour with up to 100% grey coverage and a conditioner in every box, made for both relaxed and natural hair. Pick your shade from the guide above and follow the pack instructions for the best result.

Do I wash my hair after using Dark & Lovely hair dye?

Rinse with lukewarm water until the water runs clear, then use the conditioner from the box for 3 minutes and rinse again. Always follow the timings in your pack instructions.

Which Dark & Lovely shade should I choose?

Use the shade guide above: the blacks and browns give natural-looking colour, and the reds, blondes and bold colours give a stronger change. Light Golden Blonde 384 and Luminous Blonde 396 come with special instructions in the pack, so read them before you start.

Where can I buy Dark & Lovely hair dye in the UK?

Right here at Black Hair Care, with fully tracked UK delivery on every order. Order before 2pm, Monday to Friday, for same-day despatch, with free UK delivery on orders of £50 or more.